Position Overview

We are seeking a data-driven and detail-oriented Campaign Manager to plan, execute, and optimize integrated marketing campaigns that drive awareness, engagement, and pipeline growth across the customer journey. This role will be responsible for managing multi-channel campaigns from planning through execution, measurement, and optimization to improve customer experience, increase conversion rates, and maximize campaign ROI.

The adecuado candidate combines campaign strategy, project management, analytics, and execution expertise to deliver well-planned, on-time, on-budget campaigns that support long-term customer relationships and business growth.

Key Responsibilities

Campaign Planning & Execution

- Develop and manage end-to-end campaign plans, timelines, and budgets across email, paid media, social, and other digital channels.
- Write and manage creative briefs, ensuring campaigns align with brand guidelines, target audience, and business objectives.
- Build and manage multi-channel campaign calendars, coordinating launches across email, SMS, push notifications, in-app messaging, and paid channels.
- Collaborate with Product, Sales, Customer Success, Creative, and Marketing teams to align messaging and campaign objectives.

Analytics & Optimization

- Monitor and analyze campaign performance, engagement metrics, and conversion rates.
- Conduct A/B and multivariate testing to optimize creative, messaging, timing, and channel effectiveness.
- Develop post-campaign reports and dashboards, providing actionable recommendations based on performance and customer insights.
- Identify opportunities to improve campaign efficiency, audience targeting, and budget allocation.

Cross-Functional Coordination & Stakeholder Management

- Partner with content, brand, and product marketing teams to develop compelling campaign creative and messaging.
- Ensure messaging consistency and brand alignment across all campaign touchpoints.
- Manage relationships with external vendors, agencies,



and media partners, and communicate campaign status, timelines, and results to stakeholders.

Qualifications Required

- Bachelor's degree in Marketing, Communications, Business, or related field.
- 2-5 years of experience in campaign management, marketing, growth marketing, or related disciplines.
- Experience managing marketing/campaign platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, Meta Ads Manager, Google Ads, or similar tools.
- Strong project management skills with the ability to plan and manage multiple campaigns simultaneously.
- Experience analyzing campaign performance and translating data into actionable insights.
- Proficiency with marketing analytics and reporting tools.

Preferred

- Experience in SaaS, technology, e-commerce, financial services, or subscription-based businesses.
- Familiarity with paid media platforms (Google Ads, Meta Ads, LinkedIn Ads) and customer data platforms (CDPs).
- Experience with SQL, advanced analytics, or campaign performance modeling.
- Knowledge of campaign budget management and vendor/agency relationships.

Key Competencies

- Strategic thinking
- Customer-centric mindset
- Data analysis and problem-solving
- Marketing automation and campaign execution expertise
- Cross-functional collaboration
- Project management and prioritization
- Strong written and verbal communication skills
- Results-oriented with attention to detail

Success Metrics

- Campaign ROI and cost per acquisition
- Campaign performance (open rates, click-through rates, conversions)
- On-time, on-budget campaign delivery
- Lead and pipeline generation from campaigns
- Audience growth and engagement rates
- Customer retention and churn reduction
- Revenue influenced by campaign programs

Affirma is an Equal Opportunity Employer and does not make employment decisions or otherwise discriminates based on race, creed, color, national origin, sex, military status, sexual orientation, or the presence of any sensory, mental, or physical disability, genetic information, or any other category protected by law.

📌 Marketing Campaign Manager (México)
🏢 Affirma
📍 México