Education and experience

- Bachelor´s degree in Mathematics, Economics, Marketing, Industrial Engineering, or a related field
- 3-4 years of experience in analytics within advertising, management consulting, marketing or digital consulting.
- Knowledge of agency media planning and execution is helpful but not required.

Required skills

- Experience managing brand lift studies from survey design through data collection and analysis.
- Experience using Datorama or other business intelligence tools. Comfort with media platforms and web analytics platforms including Adobe Analytics, Facebook Ads Manager, search platforms and programmatic DSPs.
- Advanced Excel skills including VLOOKUP, classification tables and pivot tables. Working knowledge of Python preferred..

Technical knowledge

- Knowledge of marketing analytics and data including attribution modeling, marketing mix modeling, cookieless technology, first party and third party data, brand lift studies, aggregated data and user level data.
- Strong analytical and critical thinking skills.



Ability to identify and clarify strategic and operational issues related to data and analytics and drive those issues to resolution.
- Understanding of audience based marketing and data driven advertising.
- Experience managing brand lift studies from survey design through data collection and analysis.

Responsibilities

- Build a deep understanding of each client’s strategic issues, priorities and competitive position.
- Support measurement plan development for cross channel campaigns. Show clear understanding of KPIs for each channel and the role each channel plays in the funnel.
- Manage projects with strong organizational skills and a process driven mindset. Deliver work on time and with high quality.
- Build and present media performance reports and points of view to clients with confidence across phone, video and in-person settings.
- Design and measure A/B tests and incrementality tests. Define hypotheses. Communicate the impact of results. Use learnings to shape media test roadmaps and strategies.
- Contribute to consumer segmentation and audience identification work.

📌 Senior Business Analytics (Miguel Hidalgo)
🏢 Omnicom Media
📍 Miguel Hidalgo