Role Type: Full-time - Contract Position - $2,500 per month salaryThe Meta Ads Specialist is responsible for ongoing analysis, executing the paid social strategy, and providing updates and reporting on behalf of our clients.
He/she will work closely with the Digital Marketing Strategist to ensure work is moving through the pipeline and we're delivering results.Responsibilities Include:- Assist new clients with account setup, gaining account access, access to the pixel, access to the product feed, and ensuring conversion tracking is set up and working properly.
- Understand client ICP and how to speak to them- Create ad headlines, ad copy, and image overlay copy, and CTAs- Write creative briefs that include clear messaging tracks, A/B tests and goals for the creative.
Then send to creative agency, and provide feedback and direction until assets are finalized.
- Maintain a repository of successful ad copy for all client verticals.
- Setup, optimize, and manage ongoing ad campaigns- Run monthly split tests for each campaign to continually improve performance.
- Perform weekly account audits and identify areas of improvement.




- Conduct campaign optimization tasks throughout the campaign lifecycle.
- Monitor product feeds- Report on results of paid social campaigns including click through rates, revenue, etc.- Forecast, suggest and manage budgets and budget pacing in multiple paid social campaigns.
- Provide outstanding customer serviceRequired Skills:- Results & deadline driven- Excellent written & verbal communication- Proven track record of delivering year-over-year growth for ecommerce brands- Understanding key ecommerce metrics and how to use them to drive growth (AOV, LTV, Repurchase Rate, CAC Payback Period, etc.)- Being personable – able to build relationships with team members- Strong presentation skills- Able to manage the workload independentlyExperience- Minimum of 3 years of meta ads experience- Minimum of 2 years working on ecommerce brands- Minimum of 2 years experience working remotely.Communication Expectations- Communication will take place primarily through email video conferences (Google Meet), email, and Google Chat.
- Be available from 9-5pm Mountain Standard Time.

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