Company OverviewOur client is a performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors.
They combine sharp strategy, creative excellence, and data-driven execution to help universities and organizations achieve measurable growth — enrollments, applications, inquiries, and awareness.In this role, you'll own project planning, process, and delivery across the agency — guiding client work from conception to completion, on time and within budget, across every service line.Your RoleAs SEO Lead, you'll own the strategy, execution, and optimization of SEO initiatives across multiple partner accounts.
You'll develop long-term organic growth strategies, lead technical and content optimization efforts, analyze performance, and identify new opportunities across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
Success in this role requires balancing strategic thinking with hands-on execution while collaborating across Content, Web Development, Analytics, Paid Media, and Account Management teams.Key ResponsibilitiesDevelop and execute SEO, AEO, and GEO strategies across multiple higher education partner accountsBuild SEO roadmaps aligned with enrollment goals and business objectivesConduct keyword, topic, competitor, entity, and search intent researchLead technical SEO initiatives including site audits, crawl analysis, indexing, Core Web Vitals, structured data, and internal linkingPartner with Web Development teams to prioritize and implement technical SEO improvementsOptimize website content, landing pages, and content hubs for search visibility,



user experience, and AI discoverabilityIdentify content gaps and opportunities to strengthen topical authority across the student journeyMonitor rankings, organic traffic, conversions, and other SEO KPIs to deliver actionable insightsOwn monthly SEO reporting and communicate strategic recommendations to stakeholdersStay current on search algorithm updates, AI search advancements, and evolving SEO best practicesEvaluate emerging search technologies and AI tools to improve workflows and search performanceContribute to SEO documentation, operational standards, and continuous process improvementsYou Bring5+ years in SEO, with at least 3 focused on technical SEO, ideally at an agency or across multiple sites at once.A track record of uncovering the highest-impact issues on a site, prioritizing them, and getting them fixed.
We care more about your judgment than the length of your checklist.Deep hands-on experience with Google Search Console, GA4, Screaming Frog, and Ahrefs or Semrush.Strong working knowledge of WordPress: how themes, plugins, redirects, and schema work, and enough to spec fixes precisely even when you're not the one building them.Advanced, hands-on experience with Claude,



including building agents and AI-assisted workflows that other people use in real work.Clear written communication.
You can write a spec a developer can act on and a recommendation a client can understand.Bonus PointsExperience in higher education, enrollment marketing, or education technologyPrevious agency experience managing multiple client accountsFamiliarity with CRM platforms and enrollment-focused reportingExperience using AI tools such as ChatGPT, Claude, Gemini, Perplexity, AirOps, or similarPassion for emerging AI search technologies and the future of organic searchWhat's OfferedFully remote work environmentCompetitive compensation based on experienceOpportunity to work across a diverse portfolio of higher education institutionsExposure to cutting-edge SEO, AEO, GEO, and AI search initiativesCollaborative, cross-functional team environmentOpportunity to influence the evolution of the agency's SEO services and best practicesInterview ProcessApplication Review — resume and SEO experienceIntro Call — background, technical expertise, and client experienceHiring Manager Interview — SEO strategy, technical knowledge, and analyticsTeam Interview — collaboration, communication, and problem-solving approachOffer Stage — final discussions and onboardingThis is an opportunity for an experienced SEO professional who enjoys combining technical expertise, content strategy, and data-driven decision-making to help higher education institutions grow through organic search while staying at the forefront of AI-driven search innovation.
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📌 Seo Lead | Remote For U.S.-Based Higher Education Marketing Agency (Jalisco)
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