29 sep
|
CLAUDIA MARTINEZ
|
Monterrey
29 sep
CLAUDIA MARTINEZ
Monterrey
Read this first: this is a writing job first, and a design job second.Most applicants for social media roles lead with reels, templates, and design work.
That work matters and it's part of this role.
It is not what will get you hired here.We're hiring for two things above all: excellent writing in English, and the drive to go into the community every day and talk to people.
If those are your strengths, keep reading.About the CompanyAmerican-owned nearshore BPO and ITO partner.
Builds and runs dedicated teams in Mexico for U.S. companies in legal, financial services, technology, telecom, retail, and healthcare.
Offices in Monterrey, Mexico City, Salt Lake City and Dallas.Boutique firm.
You'll work directly with company leadership, your work will go live quickly, and you'll own this function rather than execute someone else's checklist.What you'll doWrite and publish social content, LinkedIn firstOwn the content calendar across LinkedIn, Instagram, Facebook, Youtube, and TikTokWrite for a U.S. executive decision-makers (COOs, CFOs, VPs of Ops/CX)Ghostwrite LinkedIn content for company leadershipProduce content that is specific and credible, with no marketing fillerBuild the communityThis is a core part of the role, weighted as heavily as the writing.Find and join the LinkedIn groups where our buyers and industry peers spend timeFollow thought leaders in outsourcing, nearshoring, CX, and legal operations, and leave substantive comments on their postsReply to comments on our posts and keep conversations movingEngage with prospects, partners,
and industry accounts across all three platformsWe don't mean "Great post!" and emoji reactions.
We mean comments that add something and make people click through to see who wrote them.
That's how a following gets built, and it's what we'll measure.Edit video and imagesShoot and edit video and photos into short-form social content on a regular basisMeasure and reportTrack what's working across platforms and report on itBring recommendations, not just numbersCoordinate so social and search content pull in the same directionWrite and maintain SEO web contentWrite and edit SEO service and location pages for our website, following our editorial rules on tone, structure, and lengthKeep messaging and proof points consistent across pages, and build out required FAQ sections for each pageCoordinate open items across copy, HubSpot development, and conversion-rate optimization (CRO)Track technical SEO and CRO fixes (redirects, mobile CTA issues, page speed, on-page structure)Optimize for AI search (GEO)Help improve how Amalga shows up and gets cited in AI-generated answers (ChatGPT, Google AI Overviews/Gemini, Perplexity),
not just traditional searchSupport AI-visibility audits and citation-gap analysis against competitorsSupport HubSpot web operationsMake routine updates in HubSpot: forms, pop-ups, landing page modules, and simple on-site tools (e.G., ROI or savings calculators)Help maintain site compliance itemsProduce supporting sales and marketing materialsHelp produce longer‐form materials that support the SEO and sales pipeline — whitepapers, case studies, and sales deck updates.Required qualificationsNative or C2-level written English.
Non-negotiable.3+ years writing B2B content professionally, with published work you personally wroteExperience running LinkedIn as a primary channelSignificant experience becoming an expert at new industries and writing about them on social media and blog posts with the voice and knowledge of an industry insider.Solid video and photo editing for short‐form socialBased in Monterrey, NL, available during U.S. Central business hoursTrack record of owning a content function end to end, not just executing assignmentsComfortable writing structured, keyword‐aware web copy (service or location pages) in addition to social contentPreferred qualificationsExperience writing for B2B services, outsourcing, or professional servicesAbility to learn an unfamiliar industry quickly and write about it crediblyBilingual Spanish/English (our team is bilingual; the content is in English)Familiarity with HubSpotExposure to SEO fundamentals (on‐page structure, meta tags, internal linking) or to GEO/AI-search visibility workComfortable coordinating with an outside agency and internal developers on shared trackers#J-*****-Ljbffr
📌 Community Manager (Monterrey)
🏢 CLAUDIA MARTINEZ
📍 Monterrey