Purpose & Overall Relevance for the Organization:Execute the Market Brand Strategy locally and ensure consistent execution in country sub-units (if applicable) through integrated plans across all communication channels supporting brand and category objectives.Key Responsibilities:Drive the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activationOwn all country related category communication and implementation topics to maximize the brand voice, and ensure category opportunities are fully exploited.Lead the category calendar execution aligning 360 activation plans with other areas and executing brand comms plans (media, activation, communities,



etc.)Activate Running Communities in collaboration with Sports MarketingDrive the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTIFMonitor execution locally and in Country sub-units (where applicable) to gain insights to provide feedback to MarketGenerate a framework for performance to set clear expectations with the teamManage MWB for the category to ensure all implementations comply with approved plans following investment behind integral prioritiesBrief and manage internal and/or external resources for creating locally needed category specific marketing toolsKnowledge Skills and Abilities:Experienced in job and fully qualified/trainedCombined broad theoretical and practical knowledge incl.
company policies and practicesRequisite Education and Experience / Minimum Qualifications:Economic/Business/ Administrative careers5 years experience in visual merchandisingExperience as Brand manager, brand activationManager Brand Comms Running Mexico City, Ciud, MX#J-*****-Ljbffr

📌 Manager Brand Comms Running (Xico)
🏢 Adidas
📍 Xico