Social Media AnalystSalary Range: $18,000–$27,000 USD | $314,000–$450,000 MXN annuallyLocation / Working Model: Mexico City | Hybrid – 2 days per week in the officeLanguage: Strong professional English is essentialScope: GlobalWe're looking for a Social Media Analyst to join a growing global in-house Creative Hub.This is a data-driven social role for someone who can turn metrics into meaningful creative direction.
You'll monitor, analyze, and optimize organic social performance across global channels, helping the wider creative team understand not just what is performing, but why — and what they should create next.You won't sit separately from the creative team.
You'll work directly with Social Media Managers, Content Creators, Designers, and Video Editors, using data and audience behavior to influence content in real time and support continued social growth.What You'll Be DoingMonitor, measure, and analyze social performance data across key platforms, including LinkedIn, Instagram, and TikTokTrack core social metrics and turn the numbers into clear, actionable insightsAnalyze both always-on organic content and major campaign, product launch, event, and announcement contentMonitor out-of-network reach to understand which topics and conversations are attracting new audiencesTranslate platform data into creative recommendations, helping creators understand which hooks, formats, visuals, and topics are driving resultsEvaluate recurring social content pillars to understand where audiences are showing the strongest engagement and emotional responseMonitor platform updates and algorithm changes and identify how these should influence the wider social strategySupport the optimization of social SEO, GEO, and metadata strategiesMap performance across the marketing funnel, from reach and views through to engagement, share of voice, and click-through ratesCreate clear,



narrative-driven reports and presentations that make complex performance data easy for creative and senior stakeholders to understandExplore AI-supported analytics and predictive reporting tools to improve the speed and efficiency of reportingWhat We're Looking ForExperience in social media analytics, digital media strategy, social insights, or another highly data-driven marketing roleStrong knowledge of native analytics across LinkedIn, Instagram, and TikTokExperience with social listening, analytics, or data visualization platformsExcellent data storytelling skills — you can take complex metrics and turn them into a clear story with actionable recommendationsStrong understanding of social media KPIs, including reach, engagement, share of voice, CTR, and audience growthAn understanding of how to measure brand awareness separately from direct product or conversion performanceExperience creating reports, presentations, dashboards, and insights for creative and marketing stakeholdersA genuine interest in social media, audience behavior, and creative content, rather than viewing analytics purely through a reporting lensA collaborative mindset and confidence working directly with creative teamsInterest in using AI-supported analytics and reporting toolsStrong professional English and confidence working with global teamsWhy Join?
This is an opportunity to make data a genuine part of the creative process, rather than simply reporting on performance after a campaign has finished.Your insights will directly influence what the team scripts, designs, films, and publishes next, giving you real visibility and impact across the Creative Hub.You'll work across everything from fast-moving social trends and everyday organic content to major general campaigns and C-suite LinkedIn communications, giving you significant variety in both the data you analyze and the teams you support.If you love social media, understand data, and can turn performance metrics into clear creative recommendations that help content perform better, we'd love to hear from you.

📌 Social Media Analyst (Xico)
🏢 3Search
📍 Xico