role type: full-time - contract position - $2,500 per month salary

the meta ads specialist is responsible for ongoing analysis, executing the paid social strategy, and providing updates and reporting on behalf of our clients. He/she will work closely with the digital marketing strategist to ensure work is moving through the pipeline and we're delivering results.

responsibilities include:

- assist new clients with account setup, gaining account access, access to the pixel, access to the product feed, and ensuring conversion tracking is set up and working properly.
- understand client icp and how to speak to them
- create ad headlines, ad copy, and image overlay copy, and ctas
- write creative briefs that include clear messaging tracks, a/b tests and goals for the creative. Then send to creative agency, and provide feedback and direction until assets are finalized.
- maintain a repository of successful ad copy for all client verticals.
- setup, optimize, and manage ongoing ad campaigns
- run monthly split tests for each campaign to continually improve performance.
- perform weekly account audits and identify areas of improvement.




- conduct campaign optimization tasks throughout the campaign lifecycle.
- monitor product feeds
- report on results of paid social campaigns including click through rates, revenue, etc.
- forecast, suggest and manage budgets and budget pacing in multiple paid social campaigns.
- provide outstanding customer service

required skills:

- results & deadline driven
- excellent written & verbal communication
- proven track record of delivering year-over-year growth for ecommerce brands
- understanding key ecommerce metrics and how to use them to drive growth (aov, ltv, repurchase rate, cac payback period, etc.)
- being personable – able to build relationships with team members
- strong presentation skills
- able to manage the workload independently

experience

- minimum of 3 years of meta ads experience
- minimum of 2 years working on ecommerce brands
- minimum of 2 years experience working remotely.

communication expectations

- communication will take place primarily through email video conferences (google meet), email, and google chat.
- be available from 9-5pm mountain standard time.

📌 Meta ads specialist (México)
🏢 Stryde - Ecommerce Search Marketing Agency
📍 México