Altra is a VF Corporation brand. VF is a global apparel company that connects people to the lifestyles they value through our portfolio of iconic brands. Brand Manager, Altra Running – Mexico & LATAM (Commercial Lead)

You will build Altra Running in Mexico and LATAM — owning the business end to end: commercial results, product and pricing strategy, and brand building within the running community. This role is commercial-first: you should be equally comfortable in a margin and forecast review as in a conversation about drop, midsole and why a running club commits to a brand.

Build the Annual Business Plan and brand P&L; with Finance. Analyze sales, inventory, sell-through and forecast continuously, and adjust. Identify growth by channel, account and category across Wholesale, Specialty Running, Sporting Goods, E-commerce and DTC — expanding distribution without compromising premium positioning. Present business reviews to regional and integral leadership.

Core KPIs

Net Sales · Gross Margin · Full-Price Sell-Through · Forecast Accuracy · Weeks of Supply · Revenue Growth Lead the commercial team.

Build the local seasonal line plan — models, categories, colorways and technologies with the strongest potential. Analyze SKU performance to find winners, slow movers and assortment gaps. Partner with global and regional Product/Merchandising to adapt the portfolio.





Analyze competitive pricing and price impact on volume, margin and brand perception. Manage promotions and markdowns; Lead the annual GTM calendar across Product, Sales, Marketing, Finance and Operations. Brand, marketing & community.

Build and execute the Annual Brand Marketing Plan, adapting global strategy locally. Manage budget and ROI. Work with agencies, media, PR and social. turn insight into product, pricing, distribution and marketing decisions.

5–8+ years in Brand Management, Commercial Management, Category Management, Product Marketing or Merchandising —

running, footwear or sportswear strongly preferred ~ Commercial (essential):

P&L;, margin, forecasting, pricing, sell-in/sell-out, inventory, business planning, financial modeling, advanced Excel ~ Product (essential):

building line plans, defining assortment, SKU analysis, translating consumer insight into product decisions ~ plus brand strategy, PR, social, influencers and events ~ Professional English and Spanish ~ Analytical, hands-on, strong negotiator, able to influence without direct authority in a matrixed global organization

As a purpose-led and performance-driven company, we strive to foster a culture of belonging rooted in respect, connection, openness, and authenticity.

📌 Brand Manager (Commercial Lead) Mexico & LATAM (Miguel Hidalgo)
🏢 Altra Running
📍 Miguel Hidalgo