At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community.
When we're all working together as the best versions of ourselves, we can feel empowered both individually and as a community.
So, before we get to the job details, take a minute to learn a little more about us – our values and our culture.
If you can see yourself working side-by-side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you.
To learn more about our values and our culture, visit Altra Careers or Altra is a VF Corporation brand.
VF is a global apparel company that connects people to the lifestyles they value through our portfolio of iconic brands.
At the heart of our journey is our purpose: we power movements of sustainable and active lifestyles for the betterment of people and our planet.
This is our purpose.
It's why we come to work every day.
It unites us and guides us as we work together to achieve our goals.
This is our calling.
Learn more at vfc.com Brand Manager,



Altra Running – Mexico define account priorities, targets and growth plans.
Product model pricing and mix scenarios including cost and FX impact.
Track gross margin, IMU and contribution margin.
Go-to-market.
Lead the annual GTM calendar across Product, Sales, Marketing, Finance and Operations.
Ensure seasonal readiness and convert post-launch results into learnings.
Brand, marketing turn insight into product, pricing, distribution and marketing decisions.
What we're looking for 5–8+ years in Brand Management, Commercial Management, Category Management, Product Marketing or Merchandising — running, footwear or sportswear strongly preferred Experience leading teams or managing key accounts Commercial (essential): P plus brand strategy, PR, social, influencers and events Professional English and Spanish Analytical, hands-on, strong negotiator, able to influence without direct authority in a matrixed general organization Free to Be, Inclusion

📌 Brand Manager (Commercial Lead) Mexico & Latam (Xico)
🏢 Altra Running
📍 Xico