The Marketing Leader will act as the brand champion across multiple markets, driving brand strategy, market positioning, and integrated marketing initiatives to strengthen business growth and customer engagement.
Job Responsibilities Build long lasting and sustainable relationships with key stakeholders, to secure strong marketing plan and marketing operations Creative strategy development for new launches, services as well as lifecycle activities such as customer retention initiatives and credit offers Media strategy management, investment, and control of media budget.
Corporate events planning and management such as conventions, dealer events, special occasions, incentives business trips,



and such Product and service portfolio competitiveness aligned to market needs Pricing strategies to secure commercial competitiveness and portfolio added value Design and implement comprehensive and value-oriented incentives / tactical campaigns to promote top sales performance Manage and sustain long term relationships with regional and integral brand stakeholders, report performance and secure best budget management Manage Fixed Marketing Investments (FMI), Variable Marketing Expense (VME), and portfolio profitability and revenue performance Job Knowledge and Skills: Exceptional communication skills, Executive acumen, Team building and capable of alignment of heterogeneous business agendas.
Years of Experience / Previous Work Experience: Marketing management 10 years International business management 5 years Education Business oriented major, as Marketing, Economics, Administration, or Industrial Engineering.
Business Masters' degree is must Specific Course/Certifications Other Knowledge, Skills and Abilities Language: Spanish native, English business proficient (written and oral) Must have: Business and marketing budget management Computer Skills: MS Office suite 5.
Travel Required?
Yes, 50%

📌 Marketing Deputy Director (Xico)
🏢 Reconocida empresa
📍 Xico