27 sep
|
Wallabaga
|
México
Type: Full-Time Compensation: $40-45K USD
Please submit your resume in English.
We are a multi-brand pet products company driving growth through subscription and single-purchase e-commerce models. We are looking for a 100% individual contributor who loves the daily craft of media buying, campaign building, and scaling paid channels from inside the ad accounts.
You will directly build, launch, optimize, and scale campaigns across Google Ads and Meta Ads (85% of budget/focus), while managing supplementary campaigns across Microsoft, TikTok, and Pinterest (15% of budget/focus). You are someone who thrives on diagnosing performance issues, adjusting bid strategies, testing creatives, and taking full ownership of channel metrics.
Spend 70%+ of your time directly inside Meta Ads Manager, Google Ads Editor, Google Merchant Center, and secondary platforms building campaigns, pacing budgets, adjusting bids, and managing negative keywords.
Personally build and manage Google Search, Shopping, and Performance Max campaigns,
as well as Meta acquisition and retargeting campaigns using modern automated strategies (Advantage+, broad targeting, value-based bidding).
Creative Testing Pipeline: Own a weekly creative testing workflow. Proactively partner with our creative team to request new concepts, iterate on winning ads, and ensure continuous creative freshness on Meta and TikTok.
Performance Reporting: Track daily ROAS, CAC, LTV, and conversion rate variations, delivering concise data updates directly to leadership.
Requirements (Must Be an Active Media Buyer)
~5+ years of daily hands-on paid media experience in e-commerce (DTC subscription or repeat-purchase experience strongly preferred).
~ Deep execution expertise in Google Ads & Meta Ads: Proven track record of personally building, structuring, and optimizing Search, Shopping, PMax, and Meta Sales/Advantage+ campaigns.
~ Proven Multi-Platform Budget Ownership: Candidates must be able to specify exact individual budget bre
📌 Senior Media Buyer — Paid Search, Shopping, Display, Social (México)
🏢 Wallabaga
📍 México