Execute the Market Brand Strategy locally and ensure consistent execution in country sub-units (if applicable) through integrated plans across all communication channels supporting brand and category objectives.
Key Responsibilities:
- Drive the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation
- Own all country related category communication and implementation topics to maximize the brand voice, and ensure category opportunities are fully exploited.
- Lead the category calendar execution aligning 360 activation plans with other areas and executing brand comms plans (media, activation, communities, etc.)
- Activate Running Communities in collaboration with Sports Marketing
- Drive the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTIF
- Monitor execution locally and in Country sub-units (where applicable) to gain insights to provide feedback to Market
- Generate a framework for performance to set clear expectations with the team
- Manage MWB for the category to ensure all implementations comply with approved plans following investment behind general priorities
- Brief and manage internal and/or external resources for creating locally needed category specific marketing tools
Knowledge Skills and Abilities:
- Experienced in job and fully qualified/trained
- Combined broad theoretical and practical knowledge incl. company policies and practices
Requisite Education and Experience / Minimum Qualifications:
- Economic/Business/ Administrative careers
- 5 years experience in visual merchandising
- Experience as Brand manager, brand activation