Allwork.Space is a digital media publication covering the future of work. We publish daily features, interviews, news, and the Future of Work Podcast. Allwork.Space is a sister company of Alliance Virtual Offices, a digital marketplace that connects business clients with 1,000+ professional workspace centers across North America.

The Digital Marketing Specialist owns organic search, marketing analytics, the newsletter, and paid social. The role reports to the Associate Publisher.

Search is how a daily publication gets found. This role improves it in two directions at once: the archive we have already published, and everything we publish from here.

The role is part analytics, part operations, and it becomes more operational over time. We run our audits with our toolset and AI, so producing the analysis gets cheaper every month. What does not get cheaper is reading it, deciding which findings matter, checking them against primary data, and doing something about them. That judgment and the follow-through are the job.

The newsletter, client campaigns, ad placements, and the platform run on a fixed schedule, and those deadlines do not move.

The candidate is expected to be highly fluent in English, both written and spoken.

Goals

- Grow traffic, and grow the number of people who actually read. Volume can be bought. Engaged readers have to be earned.
- Grow engaged subscribers, counted as people who open and click, not names on a list.
- Make advertisers successful, so they renew on evidence rather than goodwill.

Responsibilities

- Runs technical and content SEO: architecture, internal linking, indexation, structured data, Core Web Vitals.
- Owns Search Console, GA4, and Ahrefs, including configuration and event tracking, and reports weekly to the Associate Publisher on what moved and why, whether that is an algorithm update, a competitor, or something we changed. Every finding is checked against primary data before it is reported.
- Works through the article archive on a standing schedule, says what to update, merge, or delete, and measures what each change did.




- Runs keyword and topic research, gives editorial briefs they can write from, and sets the SEO standard for new articles so what we publish does not need fixing later.
- Owns HubSpot: the newsletter end to end (builds and sends, list growth, segmentation, deliverability, reporting), plus forms, workflows, database hygiene, and portal alerts.
- Plans and runs paid social campaigns, manages the budget, and reports results against spend.
- Administers WordPress day to day, including plugins and performance tools, and fixes what does not need a developer.
- Delivers client campaigns as sold across newsletter, site, and social, keeps ad placements current and correct in WordPress, and reviews every campaign report with the Associate Publisher before the client sees it.

What Success Looks Like Three outcomes, in this order when there is not time for everything: engaged traffic, engaged subscribers, advertisers.

- Search becomes the largest source of new readers, and we can name the pages that did it.
- Engaged sessions grow month over month: people reading more than one page, staying, and coming back.
- Pages that already rank start getting clicked. Some of ours draw tens of thousands of impressions today and almost no clicks.
- Engaged subscribers grow month over month, counted as people who open and click, not names on the list.
- Advertisers get a report showing what their campaign delivered, and they renew.
- Paid social pays for itself in readers and subscribers we keep, at a cost per subscriber we can state.
- GA4 reporting matches the source systems, so the numbers behind all of the above can be trusted.

Requirements

- C1 English
- Three to five years in SEO, marketing analytics, email marketing, and paid social. (Paid social platforms beyond Meta are a plus)
- Working knowledge of WordPress administration
- Real analytical work done with AI tools

Job Types: Full-time, Contract Pay: $45,000.00 - $50,000.00 per month

Application Question(s)

- Submit CV in English

Experience:
- SEO, Marketing Analytics: 3 years (Required)

Language:
- C1 English Level (Required)

Work Location: In person

📌 Digital Marketing Specialist (San Pedro Garza García)
🏢 Alliance Virtual Offices
📍 San Pedro Garza García