Open iT provides advanced metering and reporting solutions to help companies and institutions make smarter decisions on managing engineering software licenses.

We are looking for people who want to innovate, achieve, grow and lead. Experience the rewards and opportunity of working for one of the world's leading providers of software license management solutions.

JOB OVERVIEW

We are seeking an experienced Director of Marketing & Growth – Americas to lead Open iT’s marketing and growth strategy across the region. This role will be responsible for driving regional market growth, pipeline contribution, brand positioning, demand generation, and go-to-market execution in close partnership with Sales and executive leadership.

The successful candidate will bring a strong commercial mindset and a proven ability to translate market opportunities into measurable business growth. This role requires experience navigating complex enterprise B2B environments with high-value opportunities, long sales cycles, multiple stakeholders, and varying market dynamics across countries and industries.

This is primarily a leadership and growth-focused role

, with hands-on involvement when needed to accelerate key initiatives, develop new markets, and support strategic opportunities.

Key Duties and Responsibilities:

- Own the marketing and growth strategy for the Americas, aligned with regional revenue and business priorities.
- Drive marketing-sourced and marketing-influenced pipeline, with clear accountability for measurable business impact.
- Partner closely with Sales leadership on target accounts,



priority industries, pipeline development, and market opportunities.
- Identify and develop new markets, customer segments, partnerships, and growth opportunities across the region.
- Develop and manage the regional marketing plan and budget, allocating resources based on performance and ROI.
- Lead regional go-to-market activities across account-based marketing, digital, events, partnerships, customer marketing, and content.
- Strengthen Open iT’s positioning and messaging for markets across the Americas while maintaining global brand consistency.
- Build market and competitive intelligence to support strategic and commercial decisions.
- Develop customer proof, including case studies, references, success stories, and ROI narratives.
- Lead and develop regional marketing resources and coordinate effectively with integral teams, agencies, and partners.
- Report regularly on pipeline contribution, market growth, marketing performance, and ROI to senior leadership.

Required Qualifications:

- 10+ years of B2B marketing or growth experience, preferably in enterprise software, SaaS, technology, or related industries.




- 5+ years of leadership experience managing teams and cross-functional initiatives.
- Proven experience driving pipeline, market growth, and revenue-related outcomes.
- Experience developing and executing regional or multi-country go-to-market strategies.
- Strong background in enterprise B2B marketing, demand generation, positioning, messaging, and account-based marketing.
- Experience partnering closely with Sales on target accounts, pipeline generation, and strategic opportunities.
- Experience managing marketing budgets and evaluating investments based on ROI and business impact.
- Experience working across multiple markets within the Americas.
- Strong analytical, commercial, communication, and stakeholder-management skills.
- Familiarity with CRM, marketing automation, and sales intelligence platforms.
- Excellent professional English; Spanish and/or Portuguese is an advantage.

Preferred Qualifications:

- Experience developing or expanding markets within North America and/or Latin America.
- Background in enterprise software, software asset management, engineering software, or related technical markets.
- Experience marketing to engineering-intensive or complex enterprise industries.
- Experience with strategic account development, partnerships, or new-market entry.
- Experience managing distributed or cross-border teams.

Location:

- Americas; preferably near an Open iT office or key regional market. Collaboration across multiple countries and time zones, with occasional international travel, may be required.

📌 Director of Marketing & Growth – Americas (Santiago de Querétaro)
🏢 Open It
📍 Santiago de Querétaro