eCommerce & Paid Media Manager

About the Role The company is a fast-growing snack brand focused on clean-ingredient candied nuts and organic dried fruit products. Our products are sold across major retail, marketplace, and eCommerce channels. We are looking for a highly analytical and execution-focused eCommerce & Paid Media Manager to help scale profitable growth across digital platforms.

This role focuses on performance marketing, marketplace growth, contribution margin, and profitable scaling across multiple digital channels.

Responsibilities

Marketplace & Paid Media Management

- Manage and optimize Amazon PPC campaigns, including Sponsored Products and, ideally, Sponsored Brands, Sponsored Display, and/or DSP.
- Manage Walmart Connect campaigns and improve Walmart.com performance.
- Launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram.
- Launch, test, and optimize TikTok Shop or TikTok Ads campaigns.
- Manage Google Ads campaigns across Google Ads or YouTube Ads.

Performance Optimization

- Improve TACOS, ROAS, contribution margin, and overall profitability.
- Conduct keyword research, bid optimization, audience targeting, and campaign restructuring.
- Continuously test creative, audiences, landing pages, and promotional strategies.
- Identify scaling opportunities while maintaining efficiency targets.
- Monitor inventory levels and adjust advertising spend accordingly.
- Analyze customer acquisition costs, repeat purchase behavior, and LTV.

Reporting & Analytics

- Build and maintain weekly performance dashboards.
- Report on channel performance,



trends, and growth opportunities.
- Provide actionable recommendations based on data and performance insights.
- Analyze competitive activity and marketplace trends.

Cross-Functional Collaboration

- Work closely with leadership, operations, and creative teams.
- Coordinate product launches and promotional campaigns.
- Help improve product listings and conversion rates.
- Support marketplace expansion opportunities.

Requirements

Must Have

- 2+ years of experience managing performance marketing for eCommerce or CPG brands.
- Experience with Amazon PPC.
- Experience with Walmart Connect.
- Experience managing Meta Ads.
- Experience with Google Ads or YouTube Ads.
- Experience with TikTok Shop or TikTok Ads.
- Strong analytical and Excel/Google Sheets skills.
- Ability to interpret data and make fast decisions.
- Experience managing advertising budgets profitably.

Nice to Have

- Experience with Amazon DSP.
- Experience working with food, beverage, or snack brands.
- Experience with Shopify brands.
- Understanding of retail velocity and omnichannel strategy.
- Experience with creative testing and landing page optimization.

What We Care About
- Highly analytical and data-driven mindset.
- Strong ownership mentality and ability to execute quickly.
- Understanding of profitability and contribution margin, not just ROAS.
- Comfortable operating in a lean, entrepreneurial environment.
- Ability to both execute and think strategically.
- Focus on profitable growth, operational thinking, and scalability.

Location: Remote

📌 eCommerce & Paid Media Manager (México)
🏢 We Clone You
📍 México