Job Overview

Our client is seeking a Healthcare Insurance B2B Content & LinkedIn Marketing Specialist to take ownership of content creation, social media strategy, and audience engagement across a highly specialized B2B market. This is more than a traditional social media role; the idóneo candidate can understand a complex industry, translate technical concepts into compelling content, and develop messaging that resonates with brokers, employers, and healthcare decision-makers.

Client Overview

Our client is a specialized B2B healthcare insurance provider based in Kansas, focused on employer-sponsored health plans. They work closely with insurance brokers, employers, and business decision-makers to deliver comprehensive healthcare coverage solutions.

Schedule

- Monday - Friday, 9:00 AM - 1:00 PM CST (20 hours per week)

Responsibilities

- Social Media Strategy & Management: Develop and execute a social media strategy aligned with business and lead-generation goals. Manage content across LinkedIn, Instagram, YouTube Shorts, and other relevant platforms, prioritizing LinkedIn for B2B engagement and broker outreach. Maintain a consistent content calendar (2–3+ posts per week) and manage brand presence.
- Content Creation & Copywriting: Write compelling, professional content for LinkedIn posts, social and email campaigns, newsletters, blog articles, and short-form video content. Translate complex healthcare insurance topics into clear messaging tailored for brokers and benefits decision-makers.
- Community Engagement & Outreach: Identify and participate in relevant LinkedIn groups and industry communities. Engage with brokers, employers, and prospects to support relationship-building and organic lead-generation efforts.
- Analytics & Optimization: Track and report on key performance indicators (engagement, reach, follower growth,



website traffic, CTR, and lead-generation activity). Conduct A/B testing and leverage performance data to continuously refine strategy.
- Collaboration & Marketing Support: Work directly with the Marketing Director to develop content calendars, campaigns, and messaging while helping establish a consistent brand voice across marketing channels.

Requirements

- Proven experience in social media management and content strategy, preferably in a B2B environment.
- Strong portfolio demonstrating professional copywriting and content creation across social media, email, newsletters, and blogs.
- Strong hands-on experience with LinkedIn, particularly for B2B marketing and engagement.
- Understanding of social media algorithms, content distribution, engagement strategies, and scheduling.
- Demonstrated ability to track, analyze, and report on social media and campaign performance.
- Excellent written and verbal English communication skills.
- Ability to adapt messaging and tone for specialized, professional audiences.
- Strong organizational skills with the ability to manage multiple content projects and deadlines independently.
- Proactive, self-directed approach with strong attention to detail.

Qualifications

- Experience in healthcare, health insurance, employee benefits, insurance brokerage, or financial services is preferred.
- B2B marketing experience targeting brokers, employers, executives, or professional decision-makers.




- Understanding of employee benefits, healthcare plans, or employer-sponsored healthcare.
- Experience with finance-oriented or highly regulated industries.
- Graphic design skills using Canva, Adobe Creative Suite, or similar tools.
- Basic video editing and short-form video production skills.
- Experience with LinkedIn community management, outreach, or prospect engagement.
- Experience with email marketing platforms and marketing analytics tools.

What Success Looks Like

- Establish a consistent and professional social media presence.
- Build meaningful engagement with brokers, employers, and industry decision-makers.
- Produce high-quality content that strengthens brand credibility and positioning.
- Increase relevant audience reach and website/social traffic.
- Generate meaningful engagement and potential business opportunities through social channels.
- Use analytics to continuously improve content and campaign performance.
- Develop a clear and recognizable brand voice for the company's B2B healthcare insurance audience.

Independent Contractor Perks

- Permanent work from home
- Immediate hiring

Note Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.

62463560459

📌 Healthcare InsuranceB Content & LinkedIn Marketing Specialist (México)
🏢 BruntWork
📍 México