The Marketing Specialist works closely with the Marketing Manager to plan, execute and manage Latin American marketing activities.

This role will help develop and deliver local marketing activities that support the local sales organization by creating demand (leads) that will help to acquire new customers, retain and grow existing customers and deliver growth in revenue. The specialist will develop a deep understanding of the local ecosystem including the channel and field priorities to help define a local marketing plan including channel marketing plans to support growth objectives. They will work closely with the marketing manager, local sales, the marketing manager, channel sales and the integral marcom team for designing integrated campaigns for the local market.

These campaigns will include co-marketing activities with channel partners and will be supported from creation to completion. This role will be constantly interacting with the local sales teams and channel partners, including regular participation in team calls, in person meetings and planning sessions. Participation in the budget and marketing planning for the year including co-marketing plan development for channel partners

Resource planning and budget control

Development and implementation of local marketing activities according to the Corporate Guidelines and in line with local sales plans





Generation of qualified end customer leads through marketing campaigns

Management and success control of these campaigns using the CRM system

Media/Press work – touchpoint for local media, develop a media plan including SoMe activities

Constant interaction with the marketing manager to ensure compliance with the corporate marketing and communication plan. They will constantly monitor the campaigns and their results and ensure budget alignment and regular ROI verification.

Bachelor's degree in marketing, business, communications, or relevant field of study.

Fluent in Spanish

English (min. Minimum 5 years of experience in marketing and team management in LATAM , ideally within a multinational company. Understanding of how to drive business and marketing in the field and also with and through the channel ecosystem;

Analytical tendencies with a natural curiosity to measure, test, learn and iterate in order to get the best results possible;

Project Management (able to lead and execute a project as well as give push back to sales when necessary);

Strong communicator (recognizing internal and external stakeholders to maintain status and progress of marketing activities);

Familiarity with Ms Dynamics/Office preferred Passion for technology, understands sales driven systems and is experienced in B2B marketing.

📌 Marketing Representative - Urgently Hiring (Ciudad de México)
🏢 Datalogic
📍 Ciudad de México