Principal Accountabilities Assist more senior Brand Managers in the development and execution of marketing plans
Provide comprehensive analysis of market trends, analysis of consumer habits, competitor pricing impact, sales techniques, advertising performance, etc.
Knowledge & Skill Requirements Bachelor's degree in Marketing or related field
Equivalent years of experience in a substantially similar industry may be considered in lieu of a degree to be determined by the nature of the specific job and the hiring manager's criteria
One year of related experience preferred
Strong written and oral communication skills
Proficient PC skills
Knowledge & Application Good knowledge of single specialist area achieved through prior study or previous experience
Applies knowledge of the principles and practices in a recognized professional field requiring extensive academic preparation
Applies knowledge of standardized rules, procedures, and operations within own area
Determines a course of action based on guidelines
Problem Solving Encounters fairly similar problems which require some fact finding, clarification, and basic analysis
Most solutions will be found within normal operating processes and policies
Selects the best solution based on a set of defined procedures or precedence
Occasionally, requires basic problem solving techniques to define problems and use previous experience to identify
Interaction Exchanges standard/basic technical or nontechnical information with colleagues and immediate superiors and/or customers
May be a required to interpret or clarify technical information to aid understanding
Audience is generally knowledgeable about the subject matter
Conveys straightforward information to non-divergent audiences
Impact Impact is limited to short-term team performance
Supports the achievement of goals through own personal effort
Responsible for planning own work, assessing own progress, and adjusting efforts to meet goals
Accountability Accountable for meeting own targets which impact the immediate work area
Accountable for meeting own targets which are often considered financially immeasurable
Work is reviewed periodically
Is aware of wider profitability issues