26 sep
|
Wallabaga
|
Xico
Salary:
$30,000 USD annually / $2,500 USD monthly
Reports to:
CEO
PLEASE SUBMIT YOUR RESUME IN ENGLISH!
About the Role Do you have experience building Klaviyo flows and campaigns that turn first-time customers into repeat buyers?
We're a multi-brand pet products company looking for an experienced email marketer to own email strategy and execution across our subscription, single-purchase, and wholesale brands.
You'll improve existing lifecycle programs, build campaigns around new product releases, and launch a wholesale email program from the ground up. This is a hands-on role with direct access to the CEO and ownership of your work—from planning and building to testing and reporting.
What You'll Do Grow subscription retention:
Build and improve welcome, abandoned cart, post-purchase, replenishment, win-back, and cancellation-related flows. Drive repeat purchases:
Create campaigns for product launches, new releases, and ongoing customer engagement. Launch wholesale email:
Develop a program for retail buyers and wholesale accounts, with messaging tailored to their purchasing needs. Test and improve performance:
Run A/B tests on subject lines, content, timing, and segmentation, then apply what you learn. Grow and maintain healthy lists:
Optimize signup forms, segmentation, personalization, and deliverability. Own Klaviyo execution:
Manage flow logic, integrations, account setup,
and ongoing audits across our brands. Deliver accurate campaigns:
Check links, rendering, dynamic content, and personalization before launch. Report on results:
Use Klaviyo and Google Analytics to track performance and recommend improvements. Coordinate across brands:
Work with brand managers on content calendars, priorities, and release schedules.
What You'll Bring At least
3 years of email or retention marketing experience for B2C e-commerce brands
. Advanced, hands-on Klaviyo experience
, including independently building campaigns, custom flows, complex segments, and using predictive analytics. Experience marketing physical products
for a business that manufactures, ships, or fulfills orders to consumers. A track record of using email performance data to improve revenue, retention, or repeat purchases. Working knowledge of HTML and CSS for email customization. Familiarity with Shopify or similar e-commerce platforms, CRM/CDP tools, and Google Analytics. Strong English communication skills and careful attention to detail. The ability to manage multiple brand calendars and work independently in a remote environment.
Helpful Additional Experience Subscription or autoship brands. Pet products. Wholesale or B2B email marketing. SMS, push notifications, or direct mail.
📌 Senior Klaviyo Email Marketing Specialist — E-Commerce & Retention (Xico)
🏢 Wallabaga
📍 Xico