salary: $30,000 usd annually / $2,500 usd monthly

reports to: ceo

please submit your resume in english!

about the role

do you have experience building klaviyo flows and campaigns that turn first-time customers into repeat buyers?

we're a multi-brand pet products company looking for an experienced email marketer to own email strategy and execution across our subscription, single-purchase, and wholesale brands.

you'll improve existing lifecycle programs, build campaigns around new product releases, and launch a wholesale email program from the ground up. This is a hands-on role with direct access to the ceo and ownership of your work—from planning and building to testing and reporting.

what you'll do

- grow subscription retention: build and improve welcome, abandoned cart, post-purchase, replenishment, win-back, and cancellation-related flows.
- drive repeat purchases: create campaigns for product launches, new releases, and ongoing customer engagement.
- launch wholesale email: develop a program for retail buyers and wholesale accounts, with messaging tailored to their purchasing needs.
- test and improve performance: run a/b tests on subject lines, content, timing, and segmentation, then apply what you learn.
- grow and maintain healthy lists: optimize signup forms, segmentation, personalization, and deliverability.
- own klaviyo execution: manage flow logic, integrations, account setup,



and ongoing audits across our brands.
- deliver accurate campaigns: check links, rendering, dynamic content, and personalization before launch.
- report on results: use klaviyo and google analytics to track performance and recommend improvements.
- coordinate across brands: work with brand managers on content calendars, priorities, and release schedules.

what you'll bring

- at least 3 years of email or retention marketing experience for b2c e-commerce brands.
- advanced, hands-on klaviyo experience, including independently building campaigns, custom flows, complex segments, and using predictive analytics.
- experience marketing physical products for a business that manufactures, ships, or fulfills orders to consumers.
- a track record of using email performance data to improve revenue, retention, or repeat purchases.
- working knowledge of html and css for email customization.
- familiarity with shopify or similar e-commerce platforms, crm/cdp tools, and google analytics.
- strong english communication skills and careful attention to detail.
- the ability to manage multiple brand calendars and work independently in a remote environment.

helpful additional experience

- subscription or autoship brands.
- pet products.
- wholesale or b2b email marketing.
- sms, push notifications, or direct mail.

📌 Senior klaviyo email marketing specialist — e-commerce & retention (Xico)
🏢 Wallabaga
📍 Xico