Baubap seeks a senior CRM lifecycle professional to lead end-to-end communications that lift collections metrics. You will own the messaging strategy across every channel, guided by behavioral insights and channel logic, from design to execution in CRM, WhatsApp, landing pages, and support touchpoints.
The role emphasizes building partnerships with Product, Engineering, CX and Data, establishing SLAs, dashboards, and guardrails to ensure measurable uplifts and disciplined rollout.
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