COMPANY OVERVIEW

Rare Beauty, based in El Segundo, aims to break down unrealistic standards of perfection. Here at Rare Beauty, we place purpose and social impact at the heart of everything we do—from the products we make to the community we create. We empower our team and our community to challenge beauty norms by shaping positive conversations about self-acceptance and mental health. We promote self-acceptance and give people the tools they need to feel less alone in the world. Our mission is to help everyone celebrate their individuality by redefining what beautiful means. We take pride in offering best-in-class benefits, with medical monthly premiums covered by the Company at 100%, employee certification in mental health first aid at work, regular wellness activities, a quarterly makeup stipend, and much more!

This role should be based on Mexico City, to ensure regular in person meetings with Sephora.

POSITION SUMMARY

The Regional Brand Director, LATAM is responsible for leading the commercial strategy and execution across Mexico, Brazil, Colombia and Peru currently. Reporting to the VP, NA & LATAM, this role drives sales growth by building strong retail partnerships, and ensuring the successful execution of global brand initiatives.

The Regional Brand Director works closely with Global Marketing, Finance, Supply Chain, Demand Planning, Education, and Retail Marketing to deliver commercial objectives while maintaining Rare Beauty’s brand standards across the region. This role is responsible for driving regional growth, identifying new business opportunities, and ensuring operational excellence through strong cross-functional collaboration. The Regional Brand Director partners with the VP, NA & LATAM on business planning, investment recommendations, and regional priorities, while leading the execution of the commercial strategy across LATAM.

RESPONSIBILITIES





- Develop and execute commercial strategies to drive sales growth across all LATAM accounts.
- Serve as the primary commercial leader for the LATAM region, providing strategic direction, business insights, and recommendations to support regional growth.
- Build and maintain strategic relationships with key retail partners to support long-term business growth.
- Lead annual business planning, seasonal commercial strategies, and Joint Business Planning with key retail partners.
- Develop, manage, and oversee the LATAM regional budget, ensuring resources are allocated effectively to support strategic priorities and deliver financial objectives.
- Partner with retailers to identify opportunities for distribution expansion, merchandising, promotional programs, and marketing initiatives.
- Ensure successful execution of all product launches across the region while maintaining Rare Beauty’s global brand standards.
- Lead go-to-market execution for new markets and retail partners in partnership with the VP, NA & LATAM.
- Monitor sales performance, market trends, and competitive activity to identify opportunities and recommend action plans.
- Analyze sales weekly and share weekly and monthly recaps to cross-functional teams & leadership.
- Maintain and update critical sales tracking documents (weekly trackers, rankings, retro-planning files, productivity reports).
- Act as a liaison with Field Leadership and Planning to escalate inventory concerns, align on launch readiness, and track performance of key events and activations.
- Partner with Finance and Planning to support forecasting, inventory planning,



and commercial priorities.
- Collaborate cross-functionally with Integral Marketing, Education, Retail Marketing, Operations, Supply Chain, and Finance to deliver business objectives.
- Ensure retailer websites have accurate product information, digital assets, assortments, and timely product launches.
- Represent Rare Beauty in regional retailer meetings, industry events, and internal leadership forums.
- Regularly go into stores to check merchandising and ensure it is a best-in-class experience for the client.
- • Oversee day to day coordination of freelance teams, including scheduling, coverage, communication, and alignment to key market and business priorities.
- • Partner with Regional Trainers to align calendars, training priorities, and field needs, ensuring resources are deployed effectively across the market.

REQUIREMENTS

- Minimum BA/BS degree.
- 10+ years of commercial leadership experience within prestige beauty or a related consumer industry.
- Experience leading international businesses, preferably across LATAM and experience with Sephora and Blush Bar.
- Experience in prestige beauty and makeup is required.
- Strong commercial and analytical skills with the ability to translate insights into action.
- Proven ability to build strategic retail partnerships and influence senior stakeholders.
- Experience leading and developing high-performing teams.
- Strong communication, presentation, negotiation, and relationship-building skills.
- Ability to work cross-functionally in a fast-paced, entrepreneurial environment.
- Proficient in Microsoft Office, including PowerPoint and Excel.
- Positive, adaptable, and collaborative approach to changing business needs.

PHYSICAL DEMANDS

- Extended periods of desk work and computer usage.
- Ability to travel internationally up to 20-30% as business needs require.
- Must be able to lift 25 lbs.

📌 Regional Brand Director - LATAM (Ciudad de México)
🏢 Rare Beauty
📍 Ciudad de México