25 sep
|
RapiStaffing
|
México
25 sep
RapiStaffing
México
We are seeking an energetic, execution-focused Marketing Manager to lead and support our cross-channel marketing and business growth strategies. In this role, you will work closely with management and our founder to drive brand visibility, oversee content distribution, manage off-site SEO, execute PR outreach, and expand our B2B sales pipeline.
The idóneo candidate is a proactive strategist and executor who takes full ownership of campaigns, maintains team organization, and optimizes daily workflows through modern AI tools.
Key Responsibilities
- Social Media & Content Strategy: Develop and maintain the content calendar; oversee and schedule approved posts across Meta, Pinterest, YouTube, and LinkedIn; drive community engagement; repurpose core assets across channels; and organize digital brand files.
- Off-Site SEO & Authority Building: Identify high-authority publications, blogs, directories, and industry discussions (Google, Reddit, Substack) for backlinking, guest writing, and expert features; lead outreach efforts.
- PR, Podcasts & Founder Visibility: Lead PR outreach, podcast pitching, and speaker sourcing; secure panels, conferences, and interviews for Stacey; source high-profile guests for internal features.
- B2B Sales Support & Lead Generation: Build and manage targeted prospect lists for dermatologists, medspas, and aesthetic accounts; research key decision-makers; manage LinkedIn outreach; maintain CRM records; and support appointment setting for our founder and the sales team.
- Brand Collaborations & Partnerships:
Identify complementary brands for co-marketing, develop collaboration concepts, and handle partner outreach and follow-up.
- Campaign & Performance Management: Assist in launching and monitoring ad campaigns across Meta, Google, and Pinterest; maintain UTM links; ensure asset launch readiness; and report periodically on campaign KPIs.
- Creative & Design Coordination: Create basic visual materials and adapt existing assets for social media, print, brochures, flyers, pitch decks, and product cards.
- AI Tool Integration & Optimization: Complete the X100 AI course and actively implement AI processes to streamline research, content production, and marketing operations.
Qualifications & Requirements
- Experience: 3+ years of experience in marketing management, digital marketing coordination, or sales operations.
- Technical Proficiency: Hands-on experience with social media schedulers, CRM platforms, basic design tools (e.g., Canva or Adobe Creative Suite), and campaign tracking systems (UTMs).
- AI Integration: Aptitude for adopting new technology; completion of the X100 AI course will be required upon hire.
- Communication & Outreach: Exceptional written and verbal English skills, with proven experience conducting outreach to partners, media, or B2B prospects.
- Research & Lead Generation: Demonstrated ability to source decision-maker contact details, media leads, and industry trends.
- Project Management: Self-directed with exceptional organizational skills and ability to manage multiple moving pieces independently.
📌 Marketing Manager (México)
🏢 RapiStaffing
📍 México