Description
* This position is for LATAM-based candidates.
We are looking for a hands-on
Growth Marketing Manager
to fully own and scale marketing performance and revenue across our network of multi-country eCommerce stores. This role is responsible for building a predictable, profit-focused growth engine that drives high-performing acquisition and retention campaigns across paid media and email.
You will operate as the in-house performance marketing authority, replacing external agencies and owning strategy, execution, optimization, and results end-to-end. Working closely with CRO/Shopify, creative, product, customer service, and leadership, you will drive scalable growth through disciplined testing, strong analytics, and operational excellence across platforms such as Google, YouTube, Meta, TikTok, and email.
Requirements
Hands-on operator who personally manages paid media and email execution
Proven experience managing
$100k+/month in ad spend
(ideally $200k+) with documented performance results
Strong understanding of direct-response marketing, human behavior, offers, hooks, and objections
Advanced analytical skills with the ability to identify what changed, why it changed, and what actions to take
End-to-end ownership of measurement and tracking (UTMs, GA4 checks, pixels, CAPI, attribution)
Ability to manage toward
break-even CPA, ROAS, and contribution margin
, not vanity metrics
Strong communication cadence with weekly planning, reporting, and prioritization
Must-Have Platform Experience
Google Ads (Search, Shopping, Performance Max),



Merchant Center, and basic product feed management
YouTube Ads (creative strategy and measurement)
Meta Ads (testing, scaling, retargeting)
TikTok Ads (UGC-first testing; creator and Spark Ads workflows are a plus)
Klaviyo (campaigns, flows, segmentation)
Nice-to-Have
Experience scaling
multi-store, international Shopify brands
Basic creative skills (Canva or Photoshop) for rapid testing
Affiliate program management
Experience testing Pinterest, Reddit, or TV/OTT with strong measurement discipline
Experience handling platform policy issues and account-risk scenarios
Responsibilities
Paid Media Ownership (Hands-On)
Build, launch, and optimize campaigns across
Google Search, Shopping, Performance Max, YouTube, Meta, and TikTok
Run weekly structured testing on audiences, budgets, creatives, landing pages, and offers
Maintain clean account structures, naming conventions, governance, and change logs
Expand into additional channels (Pinterest, Reddit, TV/OTT) only after core platforms are stable and reliably tracked
Email Marketing Ownership (Hands-On)
Own
Klaviyo
(or equivalent), including campaign calendar, segmentation,



and performance reporting
Build and optimize lifecycle flows: welcome, browse/cart abandonment, post-purchase, winback, upsell, and cross-sell
Align email creative and messaging with paid media angles and promotional calendars
Creative & Offer Engine
Lead a structured creative system: angles → variations → winners → scale
Write clear briefs for designers, editors, and UGC creators and manage creative rotation
Collaborate with CRO/Shopify teams to ensure strong alignment between ads, landing pages, and checkout experience
International Scaling
Replicate winning campaigns across regions with localized adaptations (currency, shipping, language, seasonality)
Maintain a centralized "winners library" to ensure learnings scale across stores
Ensure messaging remains compliant with platform and regional policies
Reporting & Analytics (Profit-First)
Own performance analysis using
ROAS, MER, CPA, CVR, AOV, LTV, and contribution margin
Diagnose funnel performance issues using analytics and customer behavior insights
Define and manage break-even CPA and ROAS targets by store and product group
Deliver weekly performance scorecards with clear insights, explanations, and next actions
Process & Team Scaling
Build SOPs, documentation, and checklists to support future delegation
Coordinate with CRO/Shopify implementers and creative resources to ship improvements weekly
Benefits
Competitive compensation in USD.
Fully remote work.

📌 Head Of Marketing & Growth (México)
🏢 Workana
📍 México