Location:
Mexico — Remote role with *****% travel across the LATAM region
Reports To:
Sales Manager-Americas
Business Unit:
FOBA Laser Marking & Engraving
The
Channel Manager – LATAM
is responsible for
developing, growing, onboarding, and managing FOBA Laser's Channel Partner network across Latin America
. This role is critical to expanding FOBA's regional market presence by identifying high‐quality partners, enabling them to successfully sell and support FOBA laser marking solutions, and ensuring sustained revenue growth through the channel.
The Channel Manager acts as the
primary commercial interface between FOBA and its LATAM Channel Partners
, driving alignment on strategy, performance expectations, and execution.
Key Responsibilities:
Channel Strategy & Growth
Develop and execute a
LATAM Channel Partner strategy
aligned with FOBA's general sales objectives and regional growth plans
Identify, recruit, and qualify
new Channel Partners
across priority LATAM markets
Assess market coverage and partner performance to ensure
quality over quantity
in the channel footprint
Support expansion into new countries and vertical markets through channel‐led growth
Channel Partner Onboarding & Enablement
Lead the
end‐to‐end onboarding process
for new Channel Partners, including:
Commercial agreements and compliance coordination
Product, application, and sales training
Introduction to FOBA tools, processes, and systems (e.g., CRM / partner portals where applicable)
Ensure partners are fully enabled to represent FOBA's brand, value proposition, and technical capabilities
Coordinate onboarding kits, co‐branding assets, and sales tools in collaboration with Marketing and Product teams
Channel Performance Management
Set
clear commercial expectations and targets
for Channel Partners
Monitor partner performance,



pipeline health, forecasts, and deal execution
Conduct regular business reviews with key partners to:
Evaluate performance vs. targets
Identify gaps in capability or coverage
Define corrective actions and growth plans
Drive accountability while maintaining strong, trust‐based partner relationships
Sales & Market Development
Work closely with FOBA Regional Sales Managers and Applications teams to:
Support key opportunities and strategic accounts
Assist with complex negotiations and deal closures
Ensure proper opportunity registration and deal alignment
Provide market intelligence on:
Competitive activity
Customer requirements
Pricing and go‐to‐market dynamics in LATAM
Cross‐Functional Collaboration
Act as the
voice of the LATAM channel
internally, collaborating with:
Global Sales Leadership
Marketing
Product Management
Applications & Service teams
Support regional and global channel initiatives, including partner events, summits, and training programs
Required Qualifications
Bachelor's degree in Business, Engineering, or related field (or equivalent experience)
5+ years of experience
in Channel Management, Distribution Management, or B2B Sales within industrial, capital equipment, or automation markets
Proven experience
building and managing Channel Partner networks in LATAM
Strong understanding of distributor economics, margin structures, and indirect sales models




Ability to work effectively across cultures and countries in Latin America
Fluent in
Spanish
; Portuguese highly preferred; English required
Willingness to travel extensively within LATAM
Preferred Experience
Experience with
laser systems, industrial automation, marking, or manufacturing technologies
Prior exposure to CRM systems and structured channel programs
Background in both
business development and partner performance management
Key Competencies
Strategic thinking with strong execution discipline
Relationship‐driven leadership and influence without authority
Commercial acumen and negotiation skills
Strong communication and presentation skills
Highly organized, self‐motivated, and results‐oriented
Success Measures
Growth in LATAM revenue through Channel Partners
Successful onboarding and ramp‐up of new partners
Improved channel quality, coverage, and performance consistency
Strong partner satisfaction and long‐term engagement
At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.
Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
Unsolicited Assistance
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the
Veralto companies
, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.

📌 Channel Partner Manager Latam (México)
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📍 México