S&P; Global
has recently
announced
the intent to separate our Mobility Segment into a standalone public company. For more information, visit

.
The Team:
This role sits on the Digital Services team and at the center of Mobility
General's
go-to-market execution, enabling pipeline and revenue growth through operational excellence, scalable systems, and high-impact digital programs.
This team partners closely with Growth Marketing and Product Marketing to bring go-to-market strategies to life. Positioning, campaigns, and priorities are translated into measurable demand through advertising, web experiences, lifecycle programs, and digital events. Working alongside marketing operations, content, and web, Digital Services ensures programs are executed with speed, quality, and accountability.
Responsibilities and Impact:
Execute and
optimize
digital advertising programs that support go-to-market campaigns led by Growth Marketing and Product Marketing
Own end-to-end lead flow for advertising and campaign programs, ensuring leads are captured, routed, and delivered accurately and on time
Connect and
maintain
integrations between advertising platforms, lead forms, marketing automation, and CRM systems
Partner closely with Marketing Operations to ensure lead quality, attribution, scoring, and lifecycle tracking are functioning as intended
Monitor lead delivery, volume, and conversion rates,
identifying
issues and resolving breakdowns in the funnel quickly
Translate campaign strategy and audience targeting into executable lead capture and follow-up workflows
Provide clear performance reporting on lead flow, conversion, and campaign effectiveness to support optimization and pipeline goals
Continuously test and refine lead forms, targeting,



and routing logic to improve efficiency and downstream sales outcomes
Ensure digital programs are executed reliably by managing timelines, dependencies, and cross-team coordination
Improve scalability and repeatability by documenting lead flow processes and
identifying
opportunities for automation and standardization
Basic Required Qualifications:
4+ years of experience in digital or performance-focused B2B marketing
Hands-on experience managing lead flow from advertising platforms through Marketo and into Salesforce
Strong working knowledge of Marketo and Salesforce, including lead capture, routing, and lifecycle management
Experience connecting and managing lead forms across paid media programs
P
roven ability to troubleshoot lead flow, routing, attribution, and data quality issues
Strong understanding of funnel mechanics and sales development workflows
Ability to work cross-functionally and manage multiple initiatives in a fast-paced
e
nvironment
Detail-oriented with strong ownership, follow-through, and operational discipline
Right to Work Requirements:
This role is limited to persons with indefinite right to work in Mexico.
*Please submit your resume in English*
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
It is the policy of Mobility to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Mobility will provide reasonable accommodations for qualified individuals with disabilities.

📌 Digital Ads (Digital Paid Media) And Performance Marketing Specialist - Mobility (México)
🏢 R.L. Polk
📍 México