AI Case Leads is looking for an experienced, self-directed Senior Creative Strategist to lead the ideation, briefing, and testing of paid media creative across our legal advertising accounts. We are a performance marketing agency that helps law firms acquire signed retainers. In this role, you will develop creative angles, write detailed production briefs, direct our video editors and content team, and use performance data to determine which concepts should be scaled, improved, or replaced.

Develop new advertising concepts, hooks, and creative angles each week.

- Research competitor advertising and relevant industry trends.
- Ensure concepts comply with Meta advertising policies and legal advertising requirements before production.
- Write scripts and develop storyboards for video and creator-led content.
- Provide day-to-day creative direction to video editors and the content team.
- Plan and execute creative tests across hooks, formats, and messaging angles.
- Analyze creative performance using metrics such as hook rate, click-through rate, cost per lead, and cost per signed retainer.




- Collaborate with the media buyer on weekly planning and creative decisions.
- Maintain an organized library of tested angles, hooks, spend, and performance results. Four or more years of experience in creative strategy within a performance marketing agency or in-house performance team.
- Proven experience writing production briefs for video editors and designers.
- Strong understanding of creative performance metrics, including hook rate, CTR, CPL, and cost per acquisition or signed retainer.
- Excellent English communication and copywriting skills, with the ability to write natural, conversational hooks.
- Working knowledge of Meta advertising policies.
- Experience directing UGC creators or influencers.
- Familiarity with Meta Ads Manager, Notion, and Slack.
- Full-time availability. New creative concepts are tested every week, with results properly documented.
- The creative library remains current and clearly shows what has been tested and the results produced.
- Remote, full-time position.

📌 Digital Creative Strategist (México)
🏢 Ai Case Leads
📍 México