About WeTrade:

WeTrade is a global financial services company providing online trading solutions to clients across international markets. We combine technology, market expertise and client-focused service to deliver a reliable trading experience.

As we continue expanding across Latin America, we are strengthening our regional marketing capabilities to create measurable acquisition growth, improve lead quality and support the development of funded and active traders.

About the Role:

We are looking for a senior LATAM Growth & Performance Manager to lead our regional acquisition and performance marketing strategy.

This person will own the LATAM acquisition engine and be responsible for turning marketing investment into qualified leads, funded clients and active traders. The role requires a strong understanding of the financial services industry, preferably within forex, CFD, online trading or brokerage businesses.

The ideal candidate combines hands-on performance marketing expertise with strong analytical, commercial and stakeholder-management skills.

Key Responsibilities:

Acquisition Strategy

- Develop and execute the LATAM customer acquisition strategy across priority markets.
- Translate regional business objectives into channel, audience and campaign plans.
- Recommend channel mix, testing priorities and budget allocation based on expected business impact.
- Identify scalable acquisition opportunities across paid media, affiliates, partnerships and other relevant channels.
- Maintain a structured testing and optimization roadmap.

Performance Marketing

- Manage regional paid media initiatives directly or in collaboration with HQ teams, agencies and approved partners.
- Coordinate campaign setup, targeting, trafficking, creative requirements and launch readiness.
- Monitor campaign performance and optimize audiences, bids, placements, creatives and budget allocation.




- Identify underperforming campaigns and recommend timely corrective actions.
- Ensure campaigns support commercial outcomes rather than lead volume alone.

Funnel and Lead Quality Management

- Track and improve the complete acquisition funnel:
- Lead → Registration → KYC/Account → Deposit/FTD → Active Trader
- Analyze conversion performance and client quality by campaign, channel, source, partner and market.
- Identify conversion gaps and recommend actions to improve funnel performance.
- Work closely with Country Managers, BDMs and commercial teams to understand downstream lead quality.
- Improve the handoff between Marketing and Sales.

Measurement and Attribution

- Implement and maintain regional UTM standards, campaign taxonomy and source tagging.
- Coordinate attribution and tracking requirements with HQ, CRM, Data and technical teams.
- Reconcile advertising-platform data with CRM and business intelligence reports.
- Maintain accurate regional campaign and partner performance reporting.
- Help establish a consistent source of truth for LATAM acquisition performance.

Growth Experiments and Partnerships

- Design structured growth experiments with clear hypotheses, budgets, success criteria and learning objectives.
- Recommend whether initiatives should be scaled, adjusted or discontinued based on performance.
- Evaluate affiliates, publishers, educational platforms and acquisition partners.
- Measure partner performance based on lead quality, conversion, deposits, active trading and acquisition cost.
- Turn successful experiments into repeatable regional playbooks.





Regional and Integral Collaboration

- Gather market requirements from Country Managers and translate them into effective marketing solutions.
- Coordinate execution with Global Media, CRM, Data, Product, Creative and Analytics teams.
- Present performance insights and recommendations to regional and global stakeholders.
- Maintain regional priorities while responding effectively to local market needs.

What We Are Looking For:

- At least 5–8 years of experience in growth marketing, performance marketing, digital acquisition or a related position.
- Demonstrated experience within financial services.
- Previous experience in a brokerage, forex, CFD, online trading, fintech, crypto or investment-related company is strongly preferred.
- Strong knowledge of paid media, full-funnel optimization and performance analysis.
- Experience managing acquisition strategies across multiple LATAM markets.
- Hands-on experience with CRM platforms, attribution tools, analytics and campaign tracking.
- Strong understanding of customer acquisition metrics, including CAC, CPL, FTD conversion and active-client performance.
- Experience evaluating affiliates, media partners and other acquisition channels.
- Strong analytical and commercial mindset.
- Ability to work effectively with local commercial teams and global stakeholders.
- Professional proficiency in both Spanish and English.
- Availability to work under a hybrid model in Mexico City.

Key Performance Indicators:

The role will be evaluated based on metrics such as:

- Qualified leads
- Funded clients and first-time deposits
- Active traders
- Marketing customer acquisition cost
- Cost per funded client
- Cost per active trader
- Lead-to-FTD conversion
- FTD-to-active-trader conversion
- Lead quality by channel and market
- Attribution and CRM source accuracy
- Performance of acquisition partners and growth experiments

📌 Growth & Performance Manager (Ciudad de México)
🏢 WeTrade Global
📍 Ciudad de México