24 sep
|
Talently
|
Ciudad de México
24 sep
Talently
Ciudad de México
As a Marketing Associate, the company expects you to... - Own and grow heva's presence across Instagram, TikTok, and YouTube. - Plan, create, publish, and optimize engaging social content, including Reels, Shorts, Stories, posts, and other creative formats. - Manage paid social campaigns through Meta Business Suite, from execution through performance analysis and optimization. - Monitor social media and campaign metrics to understand what is driving engagement, leads, and growth. - Support SEM and SEO initiatives, including keyword research, content optimization, and campaign coordination. - Help maintain a consistent brand voice and visual identity across digital channels. - Coordinate marketing events, activations, and other initiatives involving patients, providers, or partners. - Collaborate closely with the broader team to translate company priorities into marketing campaigns and content. - Identify new content ideas, trends, channels, and experiments that can help heva reach more patients and providers. - Balance creative execution with a performance-driven mindset, continuously testing and improving what works. You're the person they're looking for if you have... - 1+ years of experience in digital marketing, social media, content creation, or a similar hands-on marketing role. - Experience managing social media channels such as Instagram, TikTok, and YouTube.
- Strong understanding of short-form content, including Reels, Shorts, Stories, and social-first creative formats. - Hands-on experience with Meta Business Suite and paid social campaigns, including campaign setup, monitoring, optimization, and reporting. - Ability to analyze campaign and content performance and turn insights into actionable improvements. - Familiarity with SEO and SEM fundamentals. - Strong organizational skills and the ability to manage multiple initiatives simultaneously. - Excellent written and verbal communication skills. - Availability to work in person from Mexico City. They'll love your profile even more if you have... - Experience creating content for healthcare, wellness, travel, hospitality, or other consumer-facing industries. - Experience working with both B2C and B2B audiences. - Basic video editing, graphic design, or content production skills. - Experience coordinating events, activations, partnerships, or community initiatives. - Familiarity with Google Ads, Google Analytics, Search Console, or similar marketing tools. - Experience working in a fast-paced startup or early-stage environment. - A strong understanding of current social media trends and how to adapt them to a brand while maintaining trust and credibility.
📌 Asociado de marketing (Ciudad de México)
🏢 Talently
📍 Ciudad de México