Viamericas is a cross-border payments and financial services company with a clear purpose: help immigrant families prosper by providing essential, secure and affordable financial services delivered with the reassurance of a human connection.
Our customers trust us to move nearly $20 billion annually.
We connect digital money transfers with a network of local agents, bringing financial services closer to the communities we serve.
With offices in Miami, Los Angeles, Medellín, Tijuana and Manila—and a growing presence in Canada, Bangladesh, India and Dubai—we are positioned for continued integral growth, innovation and impact.
We're looking for people to tackle difficult problems, hold their work to a high standard, and follow through on results.
Across technology, operations, sales, marketing and beyond, the goal is to improve customer experience, make business more effective, and drive sustainable growth.
At Viamericas, the connection between your work and its impact is tangible: better services for customers, stronger businesses for our agents, and greater opportunity for the families we serve.
The Marketing Analyst is responsible for supporting the execution and optimization of Viamericas Loyalty Program.
This role combines marketing, analytics, and customer engagement to drive agent participation, customer participation, increase reward redemption, and strengthen loyalty across the Viamericas agent network.
The analyst evaluates program performance, develops insights from data, executes promotional campaigns, and collaborates with cross-functional teams to enhance the overall effectiveness of the loyalty program.Duties And ResponsibilitiesManage the day-to-day operations of the Viamericas Loyalty Program,



ensuring program accuracy and efficiencyManage the daily operations of the Rewards Program EngineAnalyze loyalty program performance, including enrollments, active participation, points earned, redemption rates, expiration trends, and overall engagementPrepare weekly and monthly performance reports with actionable insights and recommendations for leadershipMonitor key performance indicators (KPIs) and identify opportunities to improve member acquisition, engagement, retention, and reward redemptionDevelop and execute loyalty marketing campaigns, including email, SMS, and promotional initiatives to increase program participationCoordinate with internal teams, technology partners, to implement loyalty enhancements, promotions, and new program featuresEnsure the accuracy of loyalty point accrual, redemption processes, and promotional offersConduct segmentation analysis to identify high-value agents and develop targeted marketing strategiesEvaluate campaign effectiveness using data analysis and recommend optimization strategiesSupport budgeting, forecasting, and ROI analysis for loyalty initiativesManage the daily operations of the Rewards Program EngineReview and approve rewards incentive requests according to established guidelinesCoordinate Rewards Program requests through Salesforce service ticketsInvestigate and troubleshoot Rewards Program errors, escalating issues when necessaryInformation Security ResponsibilitiesRead, acknowledge,



and comply with Viamericas' Staff Information Security PolicyAttend periodic Information Security training provided by ViamericasReport any event that might be an Information Security Incident: clicked on a malicious link, downloaded, and opened a suspicious file, etcQualificationsBachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experienceBilingual fluency in English and SpanishProficiency in Microsoft Excel and PowerPointExperience using TableauAbility to manage multiple priorities and work effectively with dataAbility to analyze and interpret data, prepare reports, and make recommendations based on findingsStrong writing and proofreading skills, with excellent command of spelling, grammar, and punctuationExcellent presentation, verbal and written communication, and interpersonal skillsCreative and critical thinker with strong problem-solving abilitiesHighly motivated team player with a strong commitment to successGraphic design skills are a plusValid U.S. visa and ability to travel occasionally within the United StatesWorking ConditionsGeneral office working conditions, and occasional travel to the US.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information.
These tools assist our recruitment team but do not replace human judgment.
Final hiring decisions are ultimately made by humans.
If you would like more information about how your data is processed, please contact us.
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📌 Marketing Analyst (Tijuana)
🏢 Viamericas
📍 Tijuana