YOUR OPPORTUNITY If you like innovation, digital commerce and want to contribute to Bacardi’s growth in Mexico with our amazing global brands, this is the right role for you. You will support the development and execution of the Mexico e Commerce plan for key national customers with online activity and pure players, coordinating initiatives, tracking performance and identifying opportunities to drive revenue growth while strengthening brand visibility and desire in the digital ecosystem. This position is based in Mexico City and will work closely with commercial, marketing, finance and regional e Commerce teams, with the opportunity to learn from best practices and contribute local insights across the region and globally. ABOUT YOU We are looking for a structured, curious and proactive talent who enjoys working with multifunctional teams, digital platforms and challenging customers. You are organized, hands‑on and motivated to make things happen. RESPONSIBILITIES With our consumer at the heart your key focus will be Support the execution of Mexico e Commerce plans by coordinating initiatives with Key Accounts, tracking performance, and identifying opportunities to drive growth for Bacardi brands. Provide analysis and follow‑up support for annual terms, JBP planning, and customer initiatives, ensuring alignment with Mexico’s commercial priorities and investment guidelines. Stay closely connected with the Mexico Sales team to identify and capitalize portfolio opportunities, ensuring alignment with pricing and promotional strategies across local customers and avoiding conflicts due to commercial conditions. Coordinate with Commercial Teams, Finance, Customer Marketing and Consumer Marketing to monitor trade investment and A&P; budgets, providing visibility on spend, performance, and follow‑up actions. Contribute to building e Commerce and digital commerce capabilities in Mexico by sharing learnings, best practices, and inputs from local execution with the regional and integral teams. Support customer and consumer initiatives in collaboration with local teams, using industry, category, and retailer‑specific data to identify insights and execution opportunities. Track digital commerce KPIs and support the measurement and evaluation agenda to ensure accurate follow‑up of Mexico e Commerce plan performance. Coordinate sales data management and administration in partnership with local teams and the global e Commerce finance team. Monitor Mexico e Commerce trends, platforms, and shopper insights to detect new market opportunities and recommend actions for local execution. SKILLS Planning and Organising: sense of urgency, excellent agenda, and time management. Fluency in Spanish and English, written and verbal.



Strong understanding of the Mexican market and local commercial dynamics. Commercial‑strategic thinking. Autonomous and collaborative team player. Adaptable and resilient to the changes. Entrepreneurial mindset: make things happen, risk taker, comfortable out of the comfort zone. PERSONAL QUALITIES Share our founder´s passion and entrepreneurial flair Creative, curious, and detail oriented, with interest in digital commerce, technology, and shopper trends. Strong communication skills, able to build relationships with local and regional stakeholders. Commercial mindset with the ability to connect data, execution, and business opportunities. Autonomous, accountable, and collaborative, with a hands‑on approach to make things happen. Adaptable and resilient, comfortable working with change, ambiguity, and fast‑paced priorities. Learning agile and open to experimenting, testing, learning, and applying new ideas in digital commerce. Inclusive and approachable, contributing to a positive team environment where people feel valued and supported. LEADERSHIP AGILITY At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3 Fs: Fearless, Family, Founder culture to the next level. Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become. Self‑Awareness: You have high levels of self‑awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others. People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. Results Agility: You demonstrate consistent delivery of results in first‑time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with. Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble,



learn and apply from experience. Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U. S. applicants have rights under Federal Employment Laws. Perks of Working for us Compensation, Paid Time Off & Retirement: Competitive Pay Package Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community) Retirement/Pension Plan Health & Wellbeing Medical, Critical Illness, and Life Insurance Employee Assistance Programs Best-in-class, family-friendly, and inclusive leave policies Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand. Join a world‑class team. Recognized by Forbes as one of the World's Best Employers 2025 We are a family‑owned spirits company with more than 160 years and seven generations of heritage. Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow. You could be part of this legacy. Are you ready to unleash your potential? Bacardi is the world´s largest privately‑held international spirits company. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3 Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way! BE FEARLESS We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless. BEHAVE LIKE FAMILY We treat each other, and our communities, like family. We call each other “Primos” (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be. THINK LIKE A FOUNDER The spirit of entrepreneurship is rooted in our legacy. We treat this business as if it was our own. We do the right thing for the business and take accountability for our work. #J-18808-Ljbffr

📌 E-commerce coordinator (Tijuana)
🏢 5405 Bacardi y Compania, S.A. de
📍 Tijuana