Type: Full-Time

Compensation: $40-45K USD

Please submit your resume in English.

About Us

We are a multi-brand pet products company driving growth through subscription and single-purchase e-commerce models. We are looking for a 100% individual contributor who loves the daily craft of media buying, campaign building, and scaling paid channels from inside the ad accounts.

About the Role

This is a hands-on, execution-focused role. There are no direct reports to manage and no client pitches to build—your core focus is pulling levers inside ad managers every single day.

You will directly build, launch, optimize, and scale campaigns across Google Ads and Meta Ads (85% of budget/focus), while managing supplementary campaigns across Microsoft, TikTok, and Pinterest (15% of budget/focus). You are someone who thrives on diagnosing performance issues, adjusting bid strategies, testing creatives, and taking full ownership of channel metrics.

What You’ll Do (100% Execution)

- Daily Platform Management: Spend 70%+ of your time directly inside Meta Ads Manager, Google Ads Editor, Google Merchant Center, and secondary platforms building campaigns, pacing budgets, adjusting bids, and managing negative keywords.
- Core Channel Scaling: Personally build and manage Google Search, Shopping, and Performance Max campaigns, as well as Meta acquisition and retargeting campaigns using modern automated strategies (Advantage+, broad targeting, value-based bidding).
- Creative Testing Pipeline: Own a weekly creative testing workflow.



Proactively partner with our creative team to request new concepts, iterate on winning ads, and ensure continuous creative freshness on Meta and TikTok.
- Technical & Feed Audits: Audit product feeds, pixel setups, and tracking parameters (GA4, CVO, attribution tools) to catch wasted spend, fix broken links, and identify scaling opportunities.
- Performance Reporting: Track daily ROAS, CAC, LTV, and conversion rate variations, delivering concise data updates directly to leadership.

Requirements (Must Be an Active Media Buyer)

- 5+ years of daily hands-on paid media experience in e-commerce (DTC subscription or repeat-purchase experience strongly preferred).
- Deep execution expertise in Google Ads & Meta Ads: Proven track record of personally building, structuring, and optimizing Search, Shopping, PMax, and Meta Sales/Advantage+ campaigns.
- Proven Multi-Platform Budget Ownership: Direct experience personally managing at least $30,000 USD/month in spend. (Candidates must be able to specify exact individual budget breakdown by platform—agency team spend does not qualify).
- Secondary Channel Familiarity: Hands-on experience setting up and running functional campaigns in Microsoft Ads, TikTok Ads, and Pinterest Ads.
- Technical E-commerce Aptitude: Working knowledge of GA4, conversion tracking setup, product feed troubleshooting (Google Merchant Center), and Google Sheets/Excel data analysis.
- Self-Directed Operator: Ability to independently manage campaign pacing and troubleshooting across multiple brands without needing to delegate tasks to others.

📌 Senior Media Buyer — Paid Search, Shopping, Display, Social & Retail Media (Ciudad de México)
🏢 Wallabaga
📍 Ciudad de México