About The Role
If you are passionate about innovating, building loved brands and you love to generate a connection with consumers… this role is for you! The Brand Innovation Coordinator is responsible to lead and deliver innovation pipeline (short & long term), with the objective to increase market share, value & profit while increasing brand equity. This is a role that requires critical thinking, creativity and resilience to ensure relevant innovation is generated for the brand Regio.

About The Role
If you are passionate about innovating, building loved brands and you love to generate a connection with consumers… this role is for you! The Brand Innovation Coordinator is responsible to lead and deliver innovation pipeline (short & long term), with the objective to increase market share, value & profit while increasing brand equity. This is a role that requires critical thinking, creativity and resilience to ensure relevant innovation is generated for the brand Regio.

What You Will Do

Responsible for driving the development of new products, refreshing existing franchises, and managing the pipeline from ideation to launch for the Regio Brand (Toilet Paper).

Serve as the central hub connecting R&D;, Supply Chain, Regulatory, Design, and Marketing teams to ensure milestones are met.

Lead local & integral innovation projects closely with Global Team, CMU & Brand Managers.

Understand competitor activities, industry trends, and consumer behavior shifts to identify growth opportunities.

Identify consumer needs & insights to generate innovation strategies across all funnel from Ideation to Launch.





Ensure profitability of innovations by managing end to end financial & volume plans.

Creative & analytical thinking is required to identify improvements in regular portfolio to increase profit.

Partner with the marketing teams to hand over key product claims, toolkits, and selling sheets to the sales/commercial teams.

Project management with operational teams to deliver innovation on time.

Who You Are

University degree, preferably in business administration, marketing.

Min 3-4 years relevant experience building & innovating powerful brands

Experience in developing short mid- and long-term innovation strategies.

Data driven mindset with strong analytical skills

Project management skills – ability to manage multiple projects at the same time.

Open minded and creative passion for new challenges

Good communication skills

Fluent in English

Experience working with global teams is a plus.

What We Can Offer You
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us

#Essity #BrandInnovation #InnovationJobs #ConsumerInsights #ProjectManagement #BeYouWithUs

#Essity-MX

Location: Santa Fe, CDMX
Application End Date
24 sept 2026

Job Requisition ID
Essity265351

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📌 Brand Innovation Coordinator Regio (Nezahualcóyotl)
🏢 Essity
📍 Nezahualcóyotl