Communication & Content Senior Specialist ZEEKR & Lynk & Co are looking for a Communication & Content Senior Specialist to lead product storytelling and content development for the Mexican market.
This role is responsible for transforming vehicle features, technologies, and innovations into compelling consumer-facing stories, while working closely with media partners, journalists, influencers, and content creators to bring those stories to life.
The idóneo candidate combines strong communications experience, a solid network of media and influencer contacts, and the ability to translate technical product information into engaging content that strengthens brand awareness and product understanding.
Key Responsibilities - Develop product messaging and storytelling frameworks for ZEEKR and Lynk & Co vehicles - Translate technical product features into clear and compelling consumer communications - Identify content opportunities and create story angles for video and digital content - Build and manage relationships with media, journalists, influencers, and content creators - Brief and guide content partners to ensure message accuracy and brand consistency - Coordinate with Product, Branding,



and Social Media teams to align communication strategies - Monitor content performance and optimize messaging, formats, and partner selection Qualifications - 5+ years of experience in PR, Communications, Media Relations, Content Marketing, or related fields - Proven experience collaborating with media outlets, journalists, influencers, or content creators - Strong storytelling, communication, and content development skills - Ability to understand technical products and translate them into engaging consumer narratives - Existing network of media and influencer contacts in Mexico - Advanced English and Spanish communication skills Preferred - Experience in automotive, technology, mobility, luxury, or lifestyle industries.
- Background in automotive journalism, product communications, or product marketing.
- Knowledge of EVs and emerging automotive technologies.
- Passion for cars, technology, and innovation.
What We're Looking For - A relationship-builder with strong media and influencer connections.
- Someone who can balance creativity with attention to detail.
- A self-starter who enjoys building processes and ideas from the ground up.

📌 Communication & Content Senior Specialist (Xico)
🏢 ZEEKR México
📍 Xico