Communications & Media Planning Analyst

Location: Mexico City, in-person position

Employment Type: Full-time

Seniority Level: Associate / Entry-Mid Level

About the Role

We are looking for a Communications & Media Planning Analyst to join the Corporate Communications team that of one of our Customers. In this role, you will play a key part in planning, coordinating, and tracking our integrated media strategy (mix of traditional and digital channels) in close collaboration with Marketing, Communications, and cross-functional partners.

You will help translate business and communication goals into actionable media plans, track campaign performance, evaluate ROI, and support the operational execution of external communication initiatives, including social media management and external events.

Key Responsibilities

- Media Strategy & Planning: Assist in planning and coordinating an integrated media strategy aligned with Communications and Marketing guidelines. Translate business objectives into coherent media tactics.

- Campaign & Editorial Coordination: Manage the editorial calendar and coordinate with external agencies to ensure timely delivery of assets across all channels.

- Performance & Analytics: Define, track, and analyze key performance metrics (reach, engagement, effectiveness, and ROI). Turn data and performance signals into actionable insights and reports.

- Execution & Optimization: Monitor campaign rollout against the master plan, identify dependencies, and suggest optimizations based on performance learnings.





- Budget & Procurement: Partner with Procurement to support budget negotiations and ensure accurate execution of allocated campaign budgets.

- External Communications Support: Support social media delivery/tracking and assist with logistics and execution for external events.

- Cross-Functional Collaboration: Work closely with internal stakeholders including Marketing, Legal, Medical, and Procurement teams.

Qualifications & Skills

- Education: Bachelor’s degree in Communications, Marketing, Advertising, Business Administration, Data Analytics, or related fields.

- Experience: Prior experience (or internship experience) in media planning, media campaign coordination, or digital/social media tracking.

- Media & Digital Knowledge: Understanding of traditional and digital media landscapes, digital trends, and basic channel performance logic.

- Data-Driven Mindset: Ability to analyze metrics, build performance reports, and extract actionable recommendations.

- Project & Stakeholder Management: Highly organized with exceptional attention to detail, strong follow-up skills, and the ability to consolidate information effectively.

- Soft Skills: Excellent interpersonal and communication skills, curious mindset, active listening, structured thinking, and a collaborative team-player attitude.

- Language: Spanish (native) and Advanced Business English.

How to Apply

If you are passionate about media strategy, data analytics, and corporate communications, click Apply Now!

📌 Communications & Media Planning Analyst (Ciudad de México)
🏢 Tolko, Comunicación y RP
📍 Ciudad de México