21 sep
|
Wallabaga
|
México
PLEASE SUBMIT YOUR RESUME IN ENGLISH
We're a multi-brand pet products company looking for an experienced email marketer to own email strategy and execution across our subscription, single-purchase, and wholesale brands.
You'll improve existing lifecycle programs, build campaigns around new product releases, and launch a wholesale email program from the ground up. This is a hands-on role with direct access to the CEO and ownership of your work—from planning and building to testing and reporting.
Build and improve welcome, abandoned cart, post-purchase, replenishment, win-back, and cancellation-related flows.
Test and improve performance: Run A/B tests on subject lines, content, timing, and segmentation, then apply what you learn.
Manage flow logic, integrations, account setup, and ongoing audits across our brands.
Check links, rendering, dynamic content, and personalization before launch.
Use Klaviyo and Google Analytics to track performance and recommend improvements.
Coordinate across brands:
Work with brand managers on content calendars, priorities, and release schedules.
At least 3 years of email or retention marketing experience for B2C e-commerce brands.
Experience marketing physical products for a business that manufactures, ships, or fulfills orders to consumers.
A track record of using email performance data to improve revenue, retention, or repeat purchases.
Working knowledge of HTML and CSS for email customization.
Familiarity with Shopify or similar e-commerce platforms, CRM/CDP tools, and Google Analytics.
Strong English communication skills and careful attention to detail.
The ability to manage multiple brand calendars and work independently in a remote environment.
Subscription or autoship brands.
Wholesale or B2B email marketing.
SMS, push notifications, or direct mail.
📌 Senior Klaviyo Email Marketing Specialist — E-commerce (México)
🏢 Wallabaga
📍 México