Your Purpose
We're looking for a resourceful, analytical, and execution-obsessed B2B Growth Marketing Specialist to become the operational backbone of our marketing team. This is a hybrid role that spans demand generation, event operations, campaign execution, and marketing ops, all with a relentless focus on pipeline growth and efficiency.
You'll own programs end-to-end: from building the strategy and managing vendor relationships to tracking budgets, analyzing results, and iterating fast. Events are an important part of the mix, but so are ABM plays, content-driven lead gen, partner marketing, and everything in between.
We need someone who doesn't wait for instructions. You see a gap, you fill it. You use AI tools daily to multiply your output. You're as comfortable building a campaign report in HubSpot as you are negotiating a venue contract or writing a landing page brief. If you thrive in fast-paced, "do more with less" environments, this role is for you.
Reports To
Senior Marketing Manager for Bitso Business - Ingrid Carraro
Who You Are
- 4+ years of experience in B2B marketing, ideally in roles that combined demand gen, events, and marketing ops.
- A genuine growth mindset — you're metrics-driven, experiment-happy, and always looking for the next lever to pull.
- Solid experience managing events and marketing budgets, vendor contracts, and multi-vendor logistics.
- Hands-on proficiency with HubSpot (Marketing Hub & CRM).
- Strong analytical skills: you're comfortable in spreadsheets, dashboards, and data. You make decisions with numbers, not gut feeling.
- Heavy, daily user of AI tools: you already use AI to write, analyze, automate, and create. This is non-negotiable.
- Exceptional organizational skills: you manage multiple projects, deadlines, and stakeholders without dropping balls.
- Excellent written and verbal communication in English and Spanish.
- Based in Mexico City with availability for occasional travel.
- Nice-to-Have
- Experience in fintec
📌 Growth Marketing Specialist (México)
🏢 Bitso
📍 México