Oportun (Nasdaq: OPRT) is a mission-driven financial services company that puts its members' financial goals within reach. With intelligent borrowing, savings, and budgeting capabilities, Oportun empowers members with the confidence to build a better financial future. Since inception, Oportun has provided more than $21.3 billion in responsible and affordable credit, saved its members more than $2.5 billion in interest and fees, and helped its members set aside an average of more than $1,800 annually.
This inclusive culture is directly connected to our organization's performance and ability to fulfill our mission of delivering affordable credit to those left out of the financial mainstream. Are you a data-driven lifecycle marketer with a passion for customer engagement and the technical chops to optimize multi-channel communications? We're looking for a Lifecycle Marketing Manager to join our powerhouse team and lead lifecycle strategy and execution for Oportun's mobile app, while supporting broader company initiatives across key member channels. This includes prioritizing what to build,



ensuring campaigns run reliably, and continuously improving performance through testing, segmentation, and personalization. You will work cross-functionally with Product, Engineering, Analytics, Legal, and Marketing to deliver timely, compliant, and effective communications. If you're a hands-on marketer with a passion for strategic thinking, lifecycle marketing execution, data-driven decision-making, and mobile app growth, we'd love to hear from you
Own Lifecycle Strategy and Performance
Own performance against key engagement metrics, providing insights and recommendations
Partner with Design and Content teams to develop mobile-first creative and messaging.
Ensure real-time, dynamic personalization using customer data and behavioral triggers.
Design and maintain scalable, automated workflows triggered by user behavior and lifecycle stage for onboarding, activation, feature adoption,

📌 Head of Marketing Management (Iztapalapa)
🏢 Oportun
📍 Iztapalapa