About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About WPP Media
WPP is the creative transformation company. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. At WPP Media, we believe in the power of our culture and our people. In this role it will be critical to embrace WPP & WPP Media's shared core values:




Develop comprehensive and strategic media plans for branding and performance campaigns, aligned with the business objectives of the general beauty industry account, with a focus on the LATAM region.
Conduct market research, competitive analysis, target audience studies, and consumer trend analysis, using media planning and research tools to inform strategies and propose innovative solutions.
Propose budget allocations across different channels and platforms, justifying strategic choices and potential return on investment, with a focus on digital media, including retail media and major platforms (Google Ads, Meta Ads, and partners).
Serve as a mentor to junior analysts on strategic planning issues, supporting them in developing their skills and creating their own plans.
Maintain constant and strategic contact with the client's LATAM and global teams, especially in Mexico, to gain a deep understanding of their needs and present clear and effective media solutions.

📌 Senior Social Media Planner (Guadalupe)
🏢 WPP Media
📍 Guadalupe