Senior Digital Marketing Manager (MX)
IPF Digital is a Financial Services company part IPF Group and trades as Creditea in México. Our organizational purpose is to build a better world through financial inclusion, and we see the role Senior Digital Marketing Manager as being critical in shaping and persevering our organizational culture that is centered around our purpose.
At IPF Digital we are committed to promoting strategies that help us maintain a balance between our personal and work lives, where each of our employees feels motivated and is reflected in business results.
This role is the senior performance marketing leader for Mexico, accountable for defining and executing the country's digital acquisition strategy.
Working in close partnership with the Head of Marketing and the Country Leadership Team, the role shapes commercial growth through data-driven acquisition, market insight and continuous optimisation. Although reporting to the Head of Marketing, the role operates as a strategic partner with significant autonomy and influence across Product, Analytics, CRM,



Risk and Commercial teams.
While the role is clearly focused on the digital marketing it is expected to play a significant role in the definition of the brand strategy, social media developemnt, team competence growth and agency management.
Plan strategically and manage execution all digital marketing activities.
· Build digital channel mix aligning brand investments, partners networks and performance activities to drive down cost of acquistition
· Own the end-to-end paid media strategy across Search, Display, YouTube, Performance Max and future acquisition channels.
· Act as the recognised expert for paid acquisition, setting standards, governance, testing frameworks and best practices for the market.
· Develop annual and quarterly acquisition strategies aligned with business growth, profitability and customer quality objectives.
· Jointly shape the country marketing strategy (incl. digital and of

📌 Digital Marketing Senior Manager (Toluca de Lerdo)
🏢 Ipf Digital
📍 Toluca de Lerdo