SharkNinja is a integral product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world.
Powered by two trusted, general brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
As Director of Marketing for Mexico, you will lead Shark Ninja's marketing strategy and execution and contribute to shaping our approach to Mexican in the US and around the world. Based in Mexico, you'll act as both a commercial driver and cultural ambassador, ensuring Shark Ninja resonates with diverse regional audiences while supporting our general growth strategy.




This highly visible role requires a balance of strategic thinking, compelling storytelling, local expertise, commercial rigor, and team leadership to build brand connections and deliver measurable growth.
Leadership & Strategic Planning
Champion the Mexican consumer perspective with regional and global marketing leadership, advocating for regional nuances in consumer behavior, retail dynamics, and media consumption.
Lead localization of Global Shark Ninja Marketing strategy, aligned with SharkNinja's global priorities and brand standards.
Provide advisory input into US and European marketing strategies that target Latin consumer segments.
Escalate to global stakeholders what is required for Shark Ninja to win in Mexico.
Own GTM planning for Mexico, including product positioning, partnerships, launch strategy, pricing, media, and retail readiness.
Localize global campaigns while ensuring cultural relevance and business impact.
Partner with

📌 Marketing & Innovation Director (Iztapalapa)
🏢 SharkNinja
📍 Iztapalapa