About the Role
You'll fully own the strategy and execution of lifecycle and transactional messaging across the user journey, from onboarding to winback, from product updates to re-engagement nudges. This is a full-ownership role reporting directly to the Director of Marketing and close collaboration with Analytics, Product, and Engineering. Your goal: drive activation, boost retention, and bring users back with communications that resonate.
In your first 90 days, you'll be expected to get up to speed on our current lifecycle program, identify opportunities for improvement, and begin acting on the highest priorities.
What You'll Do
Own the messaging strategy across the customer journey
Plan and maintain the roadmap for lifecycle and transactional communications, from onboarding to winback and everything in between, proactively surfacing new opportunities as you go.
Build and optimize communication flows
Create and manage journey logic using behavioral triggers, segmentation, and conditional rules, directly in platforms like Iterable and SendGrid.



Propose new touchpoints and improve existing ones based on performance and insights.
Protect sender reputation and deliverability
Apply core deliverability practices — list hygiene, send warm-up, engagement-based segmentation, and monitoring — especially for large-volume sends, staying ahead of early warning signs of reputation or inbox-placement issues.
Own quality control end-to-end
Serve as the final check before anything reaches users — proofing copy, links, formatting, and rendering across devices. High attention to detail is essential, since errors caught after send affect real users and brand trust.
Own execution from brief to send
Write, build, and execute email content, layout, and visuals yourself, bringing in writers, designers, or AI tools when that's the faster or better path. You know what to send and why.
Leverage analytics to improve performance
Work closely with the Analytics team to track engagement, conver

📌 Senior Email (México)
🏢 PrivacyHawk
📍 México