POSITION SUMMARY

The Manager, Strategic Marketing, Mexico is responsible for leading marketing strategy, lead generation, digital marketing execution, market intelligence, product/solution positioning, and sales enablement initiatives that support profitable growth of Industrial Automation sales in Mexico and Hispanic Latin America. The role defines target-market strategy, strengthens product and solution differentiation, develops measurable demand-generation programs, and aligns with regional sales, product marketing, TSG, FESG, SSG, Supply Chain, and MELCO stakeholders to improve pipeline quality, customer engagement, and market share. This position does not directly manage Sales, Business Development, or Support functions; it provides strategic marketing guidance, tools, insights, and enablement to support those teams

POSITION DUTIES AND RESPONSIBILITIES

Essential Functions

· Lead marketing strategy, planning, market intelligence, product/solution positioning, lead generation, digital marketing, and sales enablement initiatives for Mexico and Hispanic Latin America.





· Lead Product Marketing team.

· Define and execute the IA Division’s product/solution brand identity, market differentiation, and “Way to Sell” messaging for targeted markets, industries, applications, and customer personas.

· Develop annual and mid-year marketing plans, budget updates, campaign roadmaps, and operations review inputs with clear objectives, target segments, risks, countermeasures, and measurable outcomes.

· Design and execute lead generation strategies to create and nurture qualified demand, including campaign segmentation, target-account lists, landing pages, forms, content offers, webinars, events, paid/organic digital promotion, and follow-up workflows.

· Own marketing-qualified lead criteria in partnership with sales leadership, including lead scoring inputs, source tracking, qualification rules, handoff expectations, follow-up cadence, and conversion reporting from MQL t

📌 Strategic Marketing Manager (Ciudad de Mexico)
🏢 MEAU
📍 Ciudad de Mexico