Salary: $30,000 USD annually / $2,500 USD monthly
Reports to: CEO
PLEASE SUBMIT YOUR RESUME IN ENGLISH!
About the Role
Do you have experience building Klaviyo flows and campaigns that turn first-time customers into repeat buyers?
We're a multi-brand pet products company looking for an experienced email marketer to own email strategy and execution across our subscription, single-purchase, and wholesale brands.
You'll improve existing lifecycle programs, build campaigns around new product releases, and launch a wholesale email program from the ground up. This is a hands-on role with direct access to the CEO and ownership of your work—from planning and building to testing and reporting.
What You'll Do
Grow subscription retention: Build and improve welcome, abandoned cart, post-purchase, replenishment, win-back, and cancellation-related flows.
Drive repeat purchases: Create campaigns for product launches, new releases, and ongoing customer engagement.
Launch wholesale email: Develop a program for retail buyers and wholesale accounts, with messaging tailored to their purchasing needs.
Test and improve performance: Run A/B tests on subject lines, content, timing, and segmentation, then apply what you learn.
Grow and maintain healthy lists: Optimize signup forms, segmentation, personalization, and deliverability.
Own Klaviyo execution: Manage flow logic, integrations, account setup,



and ongoing audits across our brands.
Deliver accurate campaigns: Check links, rendering, dynamic content, and personalization before launch.
Report on results: Use Klaviyo and Google Analytics to track performance and recommend improvements.
Coordinate across brands: Work with brand managers on content calendars, priorities, and release schedules.
What You'll Bring
At least 3 years of email or retention marketing experience for B2C e-commerce brands.
Advanced, hands-on Klaviyo experience, including independently building campaigns, custom flows, complex segments, and using predictive analytics.
Experience marketing physical products for a business that manufactures, ships, or fulfills orders to consumers.
A track record of using email performance data to improve revenue, retention, or repeat purchases.
Working knowledge of HTML and CSS for email customization.
Familiarity with Shopify or similar e-commerce platforms, CRM/CDP tools, and Google Analytics.
Strong English communication skills and careful attention to detail.
The ability to manage multiple brand calendars and work independently in a remote environment.
Helpful Additional Experience
Subscription or autoship brands.
Pet products.
Wholesale or B2B email marketing.
SMS, push notifications, or direct mail.

📌 Senior Klaviyo Email Marketing Specialist — E-Commerce & Retention (México)
🏢 Wallabaga
📍 México