About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com .
Role Summary and Impact
We are looking for a
Senior Associate, Data Strategy
to help turn audience data into actionable marketing strategies. Working alongside
Planning, Activation, and Analytics teams
, you will identify growth opportunities, develop audience insights, and connect data and technology to support
precision marketing
across paid, owned, and earned media.
You will collaborate closely with agency teams, client stakeholders, and data partners to execute audience strategies—from
analysis and audience architecture through activation and validation
. This role combines analytical thinking, technical knowledge, and confident client-facing communication to translate audience insights into clear recommendations.
In this role, you will:
Generate, manage, and
quality-check audience metadata
, ensuring the
audience library
remains accurate and continuously updated.
Support the development of
audience strategies
, deriving insights and translating audience logic into activation in collaboration with internal teams and client stakeholders.
Act as a
power user of WPP Open platforms
to support data strategy workflows.
Assist with
quantitative data analysis
, including audience segmentation, business forecasting, statistical analysis, and data visualization.
Monitor
media data and audience syndication
, reporting on audience sizing, delivery, and performance.
Manage
day-to-day project delivery
, coordinating with agency teams to keep work organized, communicate updates, and meet deadlines.
Help develop
PowerPoint presentations and compelling storylines
for client,



internal, and new business projects, building understanding of consumers, culture, and brands.
Collaborate with
communications planning and media planning stakeholders
to translate insights into recommendations that address strategic business questions.
Actively contribute to
team meetings, working sessions, client discussions, and brainstorms
, helping move decisions and next steps forward.
Skills and Experience
If this opportunity looks right for you, we are looking for candidates who have:
Experience in
media or digital strategy
, with knowledge of
AdTech, MarTech, and programmatic advertising
.
An analytical mindset and an understanding of
online and offline media ecosystems
and how data informs marketing decisions.
Strong
quantitative skills
, including experience with data entry and basic data analysis.
Familiarity with
syndicated audience and measurement tools
, such as
comScore, Nielsen, and MRI
.
Strong proficiency in
Microsoft Excel, Word, and PowerPoint
.
The ability to translate
audience data, analytical approaches, and findings
into clear insights and strategic implications.
Confident
client-facing communication
and the ability to collaborate closely with agency partners, client stakeholders, and data partners.
Strong
attention to detail
, while maintaining a clear understanding of the broader business objective.
The ability to manage
multiple projects and deadlines
in a collaborative, fast-paced environment.
Intellectual curiosity
, a willingness to learn emerging technologies, and a proactive approach to exploring what data means for a client's business.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to
Be Extraordinary
, investing in our employees to inspire transformational creativity. We also




Lead Optimistically
, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive integral WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We
Create an Open environment
built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
This position is available in a
Remote or Hybrid Work Modality
and must be performed from any location within
Mexico or Colombia
. Only candidates residing in either country who are
legally authorized to work there
may apply. Remote work from outside
Mexico or Colombia
, including relocation abroad under a remote work contract, is
not permitted under any circumstances
.
Please read our Privacy Notice for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Please read our Privacy Notice for more information on how we process the information you provide.

📌 Advanced Analytics Senior Executive, Goc (Xico)
🏢 Wppmedia
📍 Xico