Baubap is seeking a CRM and lifecycle marketing lead to drive a significant uplift in collections metrics through cohesive, data-driven communications across channels. You will shape the end-to-end experience from copy to delivery, using behavioral signals to influence payment decisions while coordinating with Product, Engineering, CX and Data.
You will own measurement, rollout and guardrails, ensuring consistent customer storytelling across touchpoints and rapid iteration based on results.
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📌 Lifecycle CRM Strategist: Collections & Revenue Recovery (México)
🏢 Baubap
📍 México