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IPSY is the beauty industry's most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.
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**About the Role**:
IPSY is seeking a CRM Marketing Specialist to own and execute our resubscription (winback) lifecycle programs, converting lapsed members back into active subscribers.
You will be a hands-on operator with strong performance instincts, managing end-to-end campaign execution while partnering cross-functionally to deliver high-performing, data-driven customer experiences at scale.



You will also play a key role in evolving and modernizing the resubscription program to unlock incremental, high-impact growth.
**This position can be fully remote from (from Argentina only). ** Please submit CV/Resume in English.**
**What You'll Be Doing**:
**Program Ownership: Resubscription / Winback**
- Own day-to-day execution of resubscription (winback) CRM programs
- Drive performance against resubscriber targets and lifecycle KPIs
- Support optimization of drip journeys, triggered campaigns, and monthly promotional sends
- Continuously identify opportunities to improve conversion, engagement, and efficiency
- Partner closely with the broader Resubscription team to evolve and transform the program, contributing ideas and execution to drive incremental, high-impact resubscribers
**Campaign Planning & Calendar Management**
- Manage monthly CRM send calendar for resubscription programs
- Partner with Lifecycle, Merchandising, and Tech teams on campaign priorities
- Balance always-on, triggered, and promotional campaigns.
**Campaign Development (Brief** Creative** Approval)**
- Create campaign briefs grounded in performance insights and testing learnings
- Partner with in-house Creative team to guide messaging and design direction
- Provide clear, data-driven feedback to improve performance (CTR, CVR, reactivation)
- Own final approvals to ensure campaigns meet strategy and quality standards




**Build & Execution**
- Own campaign setup across CRM platforms, including:
- Segmentation and audience targeting
- Dynamic content and personalization logic
- Coding guidelines and QA validation
- Ensure flawless execution across all campaigns and journeys
- Partner with Tech and Marketing Ops to troubleshoot campaign or platform issues, ensuring mínimal disruption to performance
- Collaborate on new feature launches and enhancements (big and small) to enable new capabilities and drive incremental resubscription impact
**Performance Monitoring & Insights**
- Analyze campaign and journey performance across channels
- Deliver post-campaign reads with clear insights and recommendations
- Identify trends across:
- Audience segments
- Messaging and offers
- Channel performance
- Contribute to testing roadmap and optimization strategy
**Cross-Functional Collaboration**
- Partner closely with:
- Manager, Reactivation (alignment and performance of cross-channel resub strategy)
- Merchandising (offers, product strategy)
- Creative (asset development)
- Data/Analytics (audience insights, reporting)
- Marketing Ops / Engineering (tools, data flows)
- Tech (feature launches/enhancements, tech issues)
- Ensure alignment across teams to deliver a seamless member experience
**How Time Is Typically Spent**:
- Strategic Planning & Roadmapping: 5-10%
- Cross-Functional Coordination: 40-50%
- Campaign Setup & Execution: 30-35%
- Performance Monitoring & Insights: 15-20%
**What We Are Looking For**:
**Core Experience**:
- Experience managing high-volume campaign calendars and workflows
**Technical & Analytical Skills**:
- Experience with enterprise ESPs (Iterable preferred; Braze, SFMC, etc.)
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📌 CRM Marketing Specialist (Ciudad de México)
🏢 IPSY
📍 Ciudad de México