**_Welcome to Warner Bros. Discoverythe stuff dreams are made of._**
**Who We Are**
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what’s next
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
**Job Summary**:
This role will be responsible for defining and implementing the overarching social media vision and strategy that supports the broader 360° Marketing organization for The General Entertainment WBD Basic Brands in Latin America, while partnering closely with Brand Strategy, Media Planning, Creative Services and GTM Mexico, Brazil and ROLA Teams.
This role will directly report the marketing director and manage social media leads in Colombia, Argentina and Brazil, while overseeing agency relationships, editorial direction, social KPIs, campaign amplification and platform growth strategies.
**- Key Responsibilities**:
**Strategic Social Media**Leadership (30%)**: Define and lead the social media strategy for General Entertainment Basic Brands across Latin America. Drive a social-first marketing approach focused on discoverability, engagement, audience growth and cultural relevance, establishing KPIs aligned with marketing objectives. Oversee editorial planning and publishing strategies across all key social platforms. Identify opportunities for creators’ partnerships, branded content,



social stunts and cross-platform amplification.
**- Cross-Functional**Development (**30**%)**: Partner closely with Brand Strategy, GTMs, Media Planning and Creative Services, to ensure integrated 360° campaign execution. Lead social amplification strategies for tentpole campaigns, franchises, live events, local productions and priority titles. Ensure social media initiatives support broader business objectives, audience positioning and brand health. Collaborate with Creative Services to develop platform-native creative formats and innovative storytelling approaches. Collaborate with Media Planning teams to align paid and organic social strategies. Partner with GTM leads in Mexico, Brazil and ROLA to localize and amplify regional priorities.
**- Team Leadership and Development (15%)**:**Lead, mentor, and develop the social media marketing team. Foster a high-performance culture rooted in collaboration, innovation, and operational excellence.
**- Budget**,**p**roject**m**anagement**, and**a**gency oversight**,**for the regional social media ecosystem**(1**0**%)**: Oversee the Social Media marketing budget, ensuring efficient allocation of resources and measurable return on investment. Support operational processes, manage timelines, agency relationships, and project deliverables for all social media marketing initiatives.
**- Market Intelligence and Performance Analysis (10%)**:



Analyze market trends and campaign performance. Monitor competitive landscape, consumer and fandom behavior and emerging social platforms. Translate insights into actionable recommendations to continuously optimize marketing strategies and execution. Work closely with social agencies and platform partners to maximize reach, engagement and innovation opportunities.
**- Industry Representation (5%)**: Represent Warner Bros. Discovery at industry events, marketing forums, and strategic internal and external partner meetings, reinforcing the team and company’s leadership and visibility.
**- Qualifications and Experience**:
- 7+ years of experience in Social Media Marketing, Digital Marketing or Audience Development, preferably within entertainment, streaming, media or consumer brands.
- Bachelor’s degree in communications, Marketing, Business Administration or related field.
- Strong experience managing regional social media strategies across LATAM markets.
- Proven leadership experience managing teams and cross-functional stakeholders.
- Deep understanding of platform behavior, social trends, creators/influencer ecosystems and entertainment fandom culture.
- Expertise in social-first content strategies, audience engagement and multiplatform storytelling.
- Strong analytical mindset with experience leveraging social insights and performance data to optimize campaigns.
- Experience working closely with creative teams, agencies and media planning functions.
- Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.
- Excellent presentation and communication skills.
- Ability to operate in a fast-paced, highly collaborative and matrixed organization.
- Fluent in English a

📌 Senior Manager, Media & Performance Marketing (Ciudad de México)
🏢 WARNER BROS. DISCOVERY
📍 Ciudad de México