Position Summary The Wholesale Trade Marketing Manager will be responsible for developing and executing the Trade Marketing strategy for the Wholesale channel in Mexico, with a strong focus on accelerating sell-out, strengthening brand visibility, improving in-store execution, and driving commercial performance across key wholesale partners.
This role will work closely with Sales, Brand Marketing, Supply Chain, Product and Finance to translate brand and commercial priorities into impactful initiatives at the point of sale and across partners' digital platforms.
The adecuado candidate combines a strong commercial mindset, strategic thinking and hands-on execution , with deep knowledge of the Mexican wholesale and indirect retail landscape.




Key Responsibilities Wholesale Trade Marketing Strategy: Develop and execute the annual Trade Marketing plan for the Wholesale channel, defining priorities, commercial moments, product launches, activations and investment strategies aligned with business objectives.
Sell-Out Acceleration: Design and implement programs to accelerate sell-out across wholesale partners, identifying key commercial opportunities, seasonal moments and promotional initiatives to drive product rotation and revenue.
In-Store Activations

📌 Wholesale Trade Marketing Manager (Xico)
🏢 New Era Cap
📍 Xico